Instamart Opens Fast Access to FIFA 365 Trading Cards in India

The FIFA 365 Adrenalyn XL 2026 range is now live across major metros, with Starter Packs, Classic Tins, Multi sets, Golden Ballers and Invincible cards available through Instamart

Instamart has partnered with Panini to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India, bringing officially licensed football collectibles to fans through quick commerce.
The collection is available on Instamart across major metros including Mumbai, Delhi NCR, Bengaluru, Pune and Kolkata, with expansion to more Tier 1 and Tier 2 cities planned in phases.

The launch marks Panini’s entry into the Indian market and comes ahead of the FIFA World Cup 2026, scheduled from June 11 to July 19. The collection includes more than 300 football stars from leading clubs and national teams.
Products available on Instamart include Starter Packs, Classic Tins and Multi sets. The range also includes rare and limited edition cards such as Golden Ballers and Invincible subsets.
Arjun Choudhary, Vice President, Growth, Instamart, said, “At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby led purchases on the platform, and football being a passion that unites millions across India, stands out strongly.”

Ivam Faria, Managing Director, Panini Group, said, “India is one of our fastest growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL 2026 collection, we are bringing the thrill of the stadium directly to the fans.”
Jiggy George, Founder and CEO, Dream Theatre, said the collaboration will help make professional grade football cards accessible across neighbourhoods through Instamart’s hyper local network.
The collection is listed under the Toys and Games and Stationery categories on Instamart. Dream Theatre and Kiddies International are supporting availability as Panini’s official distributor partners in India.

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