HealthFab Secures Series A Funding to Build Full Cycle Wellness Range

The Bengaluru based startup will use the ₹20 crore Series A funding from Atomic Capital to expand its product portfolio, scale quick commerce and general trade distribution, and increase manufacturing capacity

Menstrual hygiene startup HealthFab has raised ₹20 crore in a Series A funding round led by Atomic Capital, as it looks to expand its product range and distribution across India.
Founded in 2019, the company focuses on period care solutions and is known for its reusable cotton period underwear designed to address leakage and improve comfort. The funding will be used to expand its product portfolio, strengthen manufacturing capacity, and scale distribution across direct to consumer channels, general trade, and quick commerce platforms.
HealthFab has reported three times revenue growth year on year and has built a growing direct to consumer subscriber base with repeat purchases driven by its product design. The company is also ranked number one on Amazon India in the reusable period underwear category.

Kiriti Acharjee, Co founder and Chief Executive Officer, HealthFab, said, “It took us five years to earn the trust of five lakh women. Five years of focusing on one problem until we solved it so completely that women stopped thinking about it. Now we are working to address the entire cycle, including energy, sleep, and pain. The goal is to reach five million women in the next three years.”The company is now expanding its presence beyond online channels into general trade and quick commerce, aiming to reach new users including those shifting from traditional products and urban consumers looking for faster access to period care solutions.

Apoorv Gautam, Managing Partner, Atomic Capital, said, “Women’s wellness is a fast growing category, and HealthFab’s approach to building a complete care ecosystem stood out. We believe the company is well placed to capture a significant share of this market.”
HealthFab plans to continue investing in digital engagement with its existing users while growing its customer base and product offerings in the coming year.

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