Organised by TCM Sports and powered by IGPL, the Delhi event blended Caribbean cricket’s heritage with corporate networking at Qutub Golf Course
The greens of Qutub Golf Course turned into a rare sporting stage as cricketing icons from the West Indies joined hands with industry stalwarts for the Cricket West Indies Golf Day, a landmark event that married the grandeur of cricket with the elegance of golf and corporate diplomacy.
The gathering, hosted by Cricket West Indies (CWI), saw the presence of legends such as Sir Vivian Richards, Brian Lara, Sir Richie Richardson, and current stars like Shai Hope. It wasn’t just a walk down memory lane , it was a statement of intent from the Caribbean board to amplify its international outreach through meaningful, relationship-driven engagements.
Golf, but make it cricket
Golf may not be the Caribbean’s national sport, but at this curated affair, it became the medium for global collaboration. At the heart of the event was CWI CEO Chris Dehring, who believes that blending sport with corporate dialogue is not just an experience, it’s a strategy.
“We see India as more than a market. It’s a connection of shared values, deep cricketing heritage, and potential partnerships that go beyond the pitch,” said Dehring. Under his leadership, the West Indies board has been actively engaging new audiences and markets, including innovative crossovers like this.
The event was curated and executed by TCM Sports, a leading sports marketing agency based in India, with Lokesh Sharma, Managing Director at the helm. The activation also marked the brand presence of IGPL (India Glycols Limited) as the powering sponsor, underscoring the shift toward corporate-sport alignment.
Power meets pedigree
Participants included not only cricket fans but also top executives, investment leaders, and brand heads from across India. With a relaxed tee-off and curated networking zones, the day allowed senior business figures to engage with cricket legends in an unhurried, elegant atmosphere.
Brands like Diageo and Kingfisher lent their experiential flair, while IGPL’s presence reinforced the relevance of green chemistry and sustainability in modern sport-backed events.
This wasn’t just a sponsorship, it was storytelling. It echoed what cricket means to India and what legacy means to the Caribbean.
A Caribbean wave in India
From the moment Sir Vivian Richards swung his club to Brian Lara’s jovial banter with CEOs at the 18th hole, the event struck a balance between nostalgia and vision. Both Richards and Lara have, for decades, symbolised excellence beyond borders. Now, they play a different role cultural ambassadors of Caribbean confidence.
The initiative also aligned with CWI’s larger ambition to position itself as a global cricketing partner, beyond bilateral tours and World Cup fixtures. The event in Delhi marked the first in a series of elite experiences the board is exploring in Asia.
Shai Hope, current Windies captain and breakout performer, was among the youngest attendees, representing the changing face of Caribbean cricket. His presence brought contemporary relevance to an event that could have otherwise leaned too heavily on legacy.
The India-Caribbean axis
India has long shared deep-rooted affection for West Indian cricket from the Calypso charm of the 1980s to the explosive T20 alliances of recent years. Players like Chris Gayle and Andre Russell have become household names during their IPL stints.
CWI’s Golf Day aims to build on this cultural capital, going beyond stadiums into boardrooms and lounges. For a brand like CWI, known for flair on-field and challenges off it, such activations are more than symbolic they are strategic.
By bringing high-performance sport and elite networking into a shared experience, the board is speaking a new language. One of access, relationships, and global business readiness.
The future of formats
As the business of cricket evolves, and as leagues take over fan loyalty, boards like Cricket West Indies are forced to innovate not only in sport, but in storytelling. Events like these offer alternate formats not to replace the game, but to renew its relevance.
The Delhi Golf Day wasn’t just an occasion. It was a message. That the West Indies is still here. Still proud. And still playing even if this time, it’s with a driver, not a bat.
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