An Authored article by Debaditya Chaudhury, Managing Director- Chowman, Oudh 1590 & Chapter 2
The Indian online food delivery market is one of the fastest growing in the world. And the reason for its quick proliferation is commensurable to the exceeding rate of people eating from outside. Current research shows that Indians tend spend more on dining out than any other country in the world! Over 70% of all restaurant visits occur at casual dining establishments such as cafes, fast-food chains and pubs.
The Growth of the Indian Online Food Delivery Market-
The growth of the Indian online food delivery market can be attributed to several factors:
- Technology Advancements: It has made possible for businesses to deliver food at a lower cost and with greater efficiency than ever before. For example, GPS tracking systems allow drivers to know exactly where they are going and how long it will take them to get there; further allowing them to avoid traffic jams or other delays that could cause them to arrive late at their destination.
- Increased Internet Access: This has made it easier for people from all walks of life- -not just those who live in big cities–to order food online from restaurants near or far away from home. This has led many consumers who would otherwise never have considered ordering takeout online to do so habitually because they find it convenient and affordable compared to buying expensive meals out at restaurants every day. The growing popularity of mobile apps like Swig and Zomato has further made it easier for people to order food from their phones or computers without having to leave their homes or offices thereby catering to the ease and comfort of the food consumers in India.