Riena Shettyy, Founder & CEO – Divaaglam, Charts the Path for Revolutionary Beauty Retail, Charts the Path for Revolutionary Beauty Retail
Divaaglam has emerged as a paradigm of innovation in the beauty retail landscape, seamlessly merging cutting-edge technology with a personalized touch. Founded by Riena Shettyy, Divaaglam is not merely a brand; it’s a revolution that enhances how consumers interact with beauty products. This deep dive into Divaaglam’s ethos and operations reveals how they’ve crafted a unique niche by transforming every customer’s beauty journey into a bespoke experience.
1. Founding Story: What inspired you and Sudhir to create Divaaglam? Was there a gap in the market that you were particularly passionate about addressing?
Sudhir and my journey of Divaaglam, began with a shared passion for beauty and a keen eye for technological innovation. We embarked on a mission to empower individuals to embrace their unique beauty, recognizing a gap in the market for personalized experiences and inclusive products. Our vision was to merge the convenience of online shopping with personalized guidance from beauty professionals, revolutionizing the traditional retail landscape.
Driven by our commitment to address diverse beauty needs, we harnessed technology to enhance the shopping experience. Divaaglam stands as a beacon to democratize beauty, offering a vast array of products catering to various skin tones, hair textures, and beauty concerns. Our belief is simple yet profound: everyone deserves to feel represented and empowered in the realm of beauty.
Our founding story is a testament to our aspiration to revolutionize the beauty industry worldwide, making it more accessible, inclusive, and personalized. Central to Divaaglam’s philosophy is the unwavering commitment to authenticity. We understand that trust is the cornerstone of our relationship with customers, and thus, we guarantee the authenticity of every product we offer.
At Divaaglam, our journey is not just about selling products; it’s about empowering individuals to embrace their beauty with confidence and authenticity, one personalized experience at a time.
2. Brand Philosophy: Divaaglam prides itself on delivering 100% genuine products from over 300 renowned brands. How do you ensure the authenticity of products, and why is this important to Divaaglam’s philosophy?
At Divaaglam, authenticity isn’t just a buzzword – it’s our guiding principle, our promise to our customers, partners, and stakeholders. We understand that in the bustling beauty industry, trust is the currency that matters most. That’s why we’ve gone above and beyond to ensure that every product bearing the Divaaglam name is not just genuine but of the highest quality.
Our commitment to authenticity begins with our rigorous quality measures. We’ve cultivated direct partnerships with hundreds of esteemed beauty brands, allowing us to source products directly from authorized distributors and manufacturers. This ensures that every item we offer is sourced directly from the brand’s official supply chain, guaranteeing its authenticity.
But our dedication doesn’t stop there. Our vigilant team conducts thorough verification processes, scrutinizing product origins, serial numbers, and packaging for any signs of counterfeit activity. We leave no stone unturned in our quest to deliver only the best to our discerning customers.
Furthermore, we understand that the beauty industry is constantly evolving, and so are the tactics of counterfeiters. That’s why we continuously monitor our inventory and supply chain, implementing proactive measures to detect and eliminate any counterfeit products that may infiltrate our offerings.
So, at Divaaglam, authenticity isn’t just a checkbox – it’s a commitment, a promise that we take seriously every single day.
3. Customer Experience: Offering a consultative service with dedicated expert advice is a cornerstone of Divaaglam’s customer service. Could you share an instance where this approach significantly impacted a customer’s beauty regimen?
One of our customers is plagued by persistent acne, feeling utterly hopeless after countless failed attempts with various skincare products. Frustration was their constant companion until they found solace in our consultative service at Divaaglam. Connecting with one of our skincare experts was their turning point.
Through meticulous assessment, our expert delved into not just the surface-level concerns, but also lifestyle factors and previous skincare routines. Armed with this insight, they crafted a tailored skincare regime, a slice of personalized perfection designed to address the customer’s unique needs.
With gentle cleansing, targeted acne treatment, and hydrating products to restore balance, the customer embarked on their skincare journey with renewed hope. Acne retreated, replaced by glowing skin with newfound radiance.
But it wasn’t just about visible results; it was about empowerment. The customer didn’t just see a transformation in her skin; she felt a surge of confidence in managing their skincare concerns effectively.
This success story is a testament to our consultants’ approach. By offering more than just skincare advice, but a personalized roadmap to beauty, we’ve made a profound impact on our customers’ journey.
4. With the upcoming move into the retail space, what strategies are you considering to maintain the personalized online shopping experience in a physical store environment?
We are setting up a system where customers can create profiles storing their preferences and past purchases. Store staff will use this to offer personalized recommendations and track interactions online and offline. Our online loyalty program will extend to physical stores, letting customers earn rewards and get personalized offers based on their shopping behavior. This will boost engagement and loyalty across all channels. Store staff will be well-trained in product knowledge and customer service to provide personalized assistance. These strategies aim to seamlessly transition the personalized online shopping experience to physical stores, creating an engaging Omni channel experience. We plan to open retail stores in high street malls and shopping centers nationwide.
5. Leading a fast-growing player in the competitive beauty industry requires constant innovation. What upcoming trends or innovations in beauty retail are you excited about integrating into Divaaglam?
We are excited to bring in new trends and innovations. Virtual try-on technology will let customers test makeup virtually before buying, enhancing the online shopping experience. Artificial intelligence will offer personalized beauty recommendations based on skin types and preferences. We are also focusing on eco-friendly packaging and collaborating with sustainable brands to meet the demand for environmentally conscious products. Integrating social media into shopping lets customers buy directly from posts and engage with influencers for advice. Personalized subscription services offer curated beauty boxes, fostering loyalty and convenience. Embracing these trends keeps us ahead in the beauty retail industry, providing value to customers and driving growth and innovation.
6. As a female leader in the tech and beauty industry, what challenges have you faced, and what advice would you give to aspiring female entrepreneurs?
As a woman leading in tech and beauty, you might face challenges like bias and lack of representation. However, these challenges can teach valuable lessons. Believe in yourself and your skills. Do not be afraid to speak up and advocate for your ideas. Surround yourself with supportive mentors and peers. Stay resilient in tough times and learn from setbacks. Create inclusive environments and champion diversity. Be a role model for other women. Lead with integrity and empathy, and share your experiences to inspire others. Certainly, being a female leader in a male-dominated field may present obstacles, yet it also offers abundant rewards and opportunities for those who embrace it.
Divaaglam continues to lead and innovate in the beauty retail industry under Riena Shettyy’s visionary leadership. By focusing on personalized, tech-enhanced customer experiences, Divaaglam is not just selling beauty products; they are shaping the future of beauty retail.
