“Corporate Social Responsibility” should also imbibe “Corporate Sustainable Responsibility”
Octavius, The 22nd of April seems like a mundane date to most, but “World Earth Day” holds an unimaginable significance. An annual event that propagates the importance of environmental conservation, it is an occasion where we, as global citizens, re-examine our role in making the planet a better place. After all, earth is the only place we call home!
The buck doesn’t just stop at the individual level, though. Organisations also have their dues to pay when it comes to sustainable practices. In the modern world, as more and more consumers adopt environmentally aware purchasing habits, brands that inherit a “go green” ideology will find a lot of takers. “Octavius Tea” is one such entity.
The leading brand when it comes to creating delectably unique and ecologically conscious teas, Octavius makes sure that India’s favourite beverage doesn’t play a part in harming its natural topography. With that thought in mind, the company has embedded “Sustainability” in all its core values. How does it manage to stay lean, mean and green, you ask? Octavius has devised a multipronged approach towards eco-conscious operations, some of them are:
Planet friendly plantations
The company’s tea plantations are as organic as possible that facilitate environmental restoration in a seamless manner. Constant efforts to improve soil quality, astute water management capabilities and maximum usage of organic manure are just some of the examples which showcase the “planet first” initiatives. The facilities also boast of minimal pesticide load as well as nourishing tea plantations in surrounding areas.
Wildlife conservation
Octavius believes in territorial equity, recognizing that a sprawling wildlife also cohabitates in surrounding areas, the plantation staff are educated to not engage in conflict with any of the animals.
Worker well being
It is the local workers of nearby villages that empower the tea plantation, and as a company, Octavius strives to nurture their well being. May it be subsidised essentials, access of clean water, medical facilities or affordable yet educational institutions, the company has left no stone unturned in making sure the workforce feels happy and comfortable.
Packaging that cares
Last but not least, whatever reaches the end user is always a sustainable product. From manufacturing to packaging, Octavius ensures that sustainability has been weaved into every process. With biodegradable packs, recyclable boxes and reusable tins, every attempt is made to lighten the burden of this blue planet.
Climate change can only be fought with behavioural change, this “World Earth Day”, if we as a society slowly but steadily opt for greener lifestyle; a better tomorrow isn’t far away!
This article was shared with Prittle Prattle News as a Press Release.
