Inception:
- Beauty is not defined by complexion, class, or gender. Raw and natural beauty is inclusive of all. With this idea of ‘inclusivity,’ Ms. Jain launched The Skin Story in 2019, Mumbai.
- The brand comes with products that people can resonate with and get more confident and comfortable with their skin.
- The skin story began with the release of face wash, body lotions, sanitizers, and hand wash on Amazon, which became instant hits.
- Soon after, the company launched a full line of skin and hair care products and began selling to retailers such as Nykaa, Flipkart, Amazon, and Paytm, among others, who then sold directly to customers. After their popularity on Amazon, the team decided to expand into pharmacies as well. Most recently, they opened up a space at Shopper’s Stop as well.
- They have a men’s range – The Beard Story, with a gamut of products like face wash, beard oil, styling wax etc.
Differentiating Factor:
- The Skin Story is vegan, cruelty-free, paraben-free, safe, scientific & a soothing brand. Apart from that, their belief in the products lies in their exceptional formulations that helps in solving the concerns of the customers with extensive research and development.
- Their parent company, itself has solid expertise in ingredients, research, manufacturing, and formulations – Gangwal Chemicals.
- They are made with the purest of ingredients which are dermatologically tested, both in-house and at NABL accredited labs.
- The skincare range is carefully crafted from a spread of natural active ingredients like Witch Hazel, Moringa, French Red Clay Blueberry, Keratin, Charcoal, Match Green Tea.
- World-class researched, imported & active ingredients differentiates this wellness brand from others. For example, their French Clay Line of face wash and packs, are specially imported from France from a company called Solabia. The wonder plant, Witch Hazel, a boon for skin care, is a necessity in their product line.
