Bank backed credit channels open wider for MSMEs through PSB Xchange and WOGOM integration

The integration links more than 7000 MSMEs and 700 plus distributors to institutional financing through a platform backed by 12 Public Sector Banks, with Sahil Sikka, Chief Business Officer & Chief Financial Officer, PSB Xchange, and Ravi Patel, Co Founder, WOGOM, positioning the move around faster credit access, lower paperwork, and a proposed ₹5,000 crore pipeline.

Formal credit access for India’s distribution led MSME ecosystem is set to widen as PSB Xchange and WOGOM enable a ₹5,000 crore pipeline aimed at supply chain financing across retailers and distributors. The integration connects WOGOM’s trade network with PSB Xchange’s multi lender digital infrastructure, bringing institutional financing closer to live commercial activity.
According to the announcement, the integration links more than 7000 MSMEs and over 700 distributors to institutional financing supported by 12 Public Sector Banks. Real trade transactions generated on the WOGOM platform will now connect to bank backed working capital programs available through PSB Xchange, with the stated goal of simplifying credit access and reducing documentation barriers for retailers and distributors.

WOGOM describes itself as a connected B2B commerce platform built around retailers and authorised distributors, while PSB Xchange is presented as a unified working capital ecosystem powered by Veefin and linked to the PSB Alliance infrastructure. Public material from WOGOM currently highlights a retailer and seller network slightly below the figures used in this release, which suggests the latest announcement reflects an expanded ecosystem count.
Sahil Sikka, Chief Business Officer & Chief Financial Officer, PSB Xchange, said, “By connecting digital trade ecosystems such as WOGOM to Public Sector Bank liquidity through PSB Xchange, we are strengthening access to formal working capital for retailers and distributors. This initiative supports the broader objective of expanding structured credit access and improving transparency across India’s MSME supply chains.” Ravi Patel, identified by WOGOM publicly as Co Founder & Director, said the integration would allow eligible partners to use real business transactions to access institutional, bank backed financing at competitive rates with reduced documentation.

The model is intended to improve liquidity flow across the trade ecosystem by linking digitised transactions to formal financing channels. The release also says that, over time and subject to onboarding and lender eligibility, more than 2000 distributors across the ecosystem could potentially transition to institutional credit.

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