DL Appointed Jacob George as CMD, Mathew Chandy Continues to be Executive Director

Duroflex Limited announces an internal leadership transition after reporting a five-year CAGR of nearly 22%, focusing on operational continuity and innovation across product, retail, and digital platforms

DL, the parent company of leading sleep and comfort brands Duroflex and Sleepyhead, has announced a senior leadership transition within its board. Jacob George has been appointed as Chairman and Managing Director (CMD), following board approval. Mathew Chandy, who has served as CMD for the past decade, will continue in his role as Executive Director. The move reflects a continuation of the company’s growth trajectory and commitment to internal succession, signalling no change to its long-term operational strategy.

Duroflex Limited reported a five-year compound annual growth rate (CAGR) of 21.97%, expanding across product categories, manufacturing locations, and retail markets. The company’s decision to transition leadership internally comes after a decade of consistent performance under Chandy, who helped reposition Duroflex from a regional mattress manufacturer to a nationally recognised brand with a strong digital presence and a broad consumer-facing product portfolio.

During his tenure, Mathew Chandy led Duroflex through a series of strategic shifts, including digital transformation, increased R&D investment, and the launch of health-backed sleep solutions. He was also instrumental in the creation of Sleepyhead, the group’s D2C lifestyle brand, which has scaled with younger audiences. On stepping down as CMD, Chandy said the company’s momentum was built not just on product or retail expansion but on clear governance, internal alignment, and a long-view on market building. He noted Jacob George’s contributions as critical to those outcomes and expressed confidence in the transition.

Jacob George, now CMD, has been a key member of Duroflex’s leadership team for over a decade. He previously served as Whole-Time Director Growth & Strategy and played a vital role in scaling Duroflex’s presence in western India. He was also instrumental in the acquisition and operationalisation of the company’s central India manufacturing plant. Beyond operations, George has led digital strategy, consumer research initiatives, and brand partnerships, including IPL collaborations that expanded the company’s visibility among new market segments.

Speaking on his appointment, George said he was honoured to take charge at a time when the company was financially and structurally strong. He reaffirmed Duroflex’s commitment to investing in product innovation and operational depth, highlighting consumer needs as the anchor of future planning. He also thanked Mathew Chandy and the board for their trust, noting the unique advantage of leadership continuity in a high-growth consumer category.

Duroflex has emerged as one of India’s most recognised brands in the sleep solutions market. Its product innovations include the Neuma mattress the country’s first firmness-adjustable mattress with in-house technology and the Duropedic Back Magic range, which is approved by the National Health Academy and used by cricketer Virat Kohli. The company recently introduced the Wave Twin smart bed and relaunched its Energize mattress series with Arctic Ice cooling technology tailored for Indian climatic conditions.

Alongside product expansion, Duroflex continues to invest in distribution. Its presence now includes 73 company-owned outlets and over 5,000 trade partners, supported by a growing digital ecosystem via duroflexworld.com and mysleepyhead.com. The company’s D2C efforts have broadened to include recliners, sofas, and multi-functional furniture, positioning it as a full-spectrum comfort brand.
The leadership announcement also confirms the operational role of CEO Sridhar Balakrishnan remains unchanged, maintaining organisational alignment as Duroflex enters its next fiscal cycle.

At Prittle Prattle News, we honor your dedication and inventiveness led by showcasing you in a positive light. Under the direction of Editor-in-Chief Smruti Bhalerao, our platform is committed to disseminating powerful narratives that raise awareness and motivate change. For more important stories, follow us on LinkedIn, Instagram, and YouTube.