Student app discovery moves offline as EventBeep runs QR led campaign across Pune and Mumbai

The 30 day campaign engaged more than 1000 students through Bollywood inspired posters, a QR branded chocolate car, and on ground interactions around careers, skills, and job opportunities, with Founder and CEO Saurabh Mangrulkar linking the approach to real conversations with Gen Z audiences.

Student focused app discovery moved into public spaces across Pune and Mumbai as EventBeep concluded a 30 day on ground branding and user acquisition campaign aimed at college students and early career youth.
The campaign, carried out through February 2026, was designed to drive app installs and platform sign ups by combining street visibility, direct interaction, and QR based activations. Instead of relying only on digital marketing, the initiative focused on hyper local engagement in student heavy neighbourhoods, roads near college campuses, and popular youth hangout zones.

A central feature of the campaign was a series of Bollywood inspired posters placed across high footfall roads and areas surrounding colleges. The creatives used humour and familiar student situations to speak to concerns around careers, skills, and future plans. Each carried a QR code that directed users to the Beep app installation page, encouraging instant action.
Another visible part of the campaign was a QR branded chocolate car that moved through busy student zones in Pune. The vehicle worked as both a mobile branding unit and an interaction point. QR codes displayed on the car allowed quick app downloads, while chocolates were used as a light incentive to encourage students to stop, engage, and scan.

Saurabh Mangrulkar, Founder and CEO of Beep App, said, “The creative direction was intentionally inspired by the filmy style that young people in India instantly recognise. Bollywood is a cultural language that resonates strongly with Gen Z audiences, especially in cities like Mumbai and Pune that are closely linked with film and pop culture. We wanted to give the campaign a desi touch that students could immediately relate to. At a time when most engagement happens online, interacting with students physically and having real conversations felt equally important.”
Members of the Beep team also interacted directly with students at youth hubs including Marine Drive in Mumbai and college areas in Pune such as Fergusson College and nearby neighbourhoods. These conversations focused on career uncertainty, skill development, and job opportunities, followed by QR based onboarding that allowed students to install the app immediately.

Parts of the campaign were later extended into digital circulation through short videos, student reactions, and testimonials captured during the activations. This allowed the on ground effort to continue online and reach a wider student audience.
Founded in Pune in 2021, EventBeep says it now connects more than 6.5 million users with career opportunities, mentorship, and hiring platforms, while partnering with over 1,500 colleges and more than 7,800 hiring companies across India. Through Beep App, the company focuses on career acceleration, upskilling, and AI led hiring support for students and early career professionals.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.