Social Awareness

Columbia Pacific Communities becomes one of India’s most awarded brands

Piali Dasgupta, Senior Vice President, Marketing, Columbia Pacific Communities, said,

As a brand, Columbia Pacific Communities prides itself on being content and digital-first. To effect genuine change, the brand goes above and beyond to comprehend its target market and its problems and always solves for seniors through its campaigns.

For this reason, the campaigns have also gained media attention and earned a total media value of 28.5 Cr.

The company has been able to raise brand awareness quickly by combining various media, including digital, print, and PR, and is today the most preferred brand in the category despite being the latest entrant.

About Columbia Pacific Communities

Columbia Pacific Communities (CPC) is India’s largest and most experienced senior living community operator, managing about 1600 residential units across five cities and nine locations in southern India.
It is a subsidiary of the Columbia Pacific company, which is a leading developer of senior living communities in the United States, Canada, and Southeast Asia.
Columbia Pacific, founded by Dan Baty, has more than 40 years of experience and skill in developing, creating, and managing senior living communities around the world.
The team combines extensive experience in senior home design, development, and management with the expertise of their principals in the United States of America and our partners in India.
As the category’s pioneers, it is dedicated to rethinking the concept of senior living in India and creating world-class practices that exceed the expectations of all our stakeholders.
This article was shared with Prittle Prattle News as a Press Release.
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