Launches a new digital campaign to honor and appreciate all moms’ abundance of Pyaar.
Mumbai, Mothers make life better, and in difficult times, they put on a brave front to inspire their children; their efforts need to be recognized. Mother’s Recipe, a Made in India leading food company, has launched a new digital campaign to show their appreciation and love on Mother’s Day. Mother’s Recipe and Social Panga created and implemented the campaign #TasteOfMothersLove to recognize moms who made Work from home memorable and packed with lots of Pyaar.
On Mother’s Day, a young working professional lady records a heartfelt tribute to her mother, thanking her for everything. It’s a touching poem about the mundane occurrences during her WFH scenario, the regular strain on Zoom sessions, and achieving deadlines. The daughter acknowledges that her mother became her strength during the epidemic, lavished her with unconditional love, and made sure she ate well. The commercial finishes emotionally, with the daughter sending her mother the recorded video wishing her mother a happy Mother’s Day. The advertising brilliantly pulls together a story about each mother who made every ‘Work from home’ experience more memorable. Before Mother’s Day, the digital campaign will be expanded across all social media platforms.
Ms. Sanjana Desai, Executive Director of Mothers Recipe, stated regarding the campaign, “While mothers are vital in our society, their power is what keeps families together. Over the previous two years, as the pandemic affected our lives, we watched and heard numerous tales about how moms provided fantastic support and strength to young professionals during difficult circumstances. Their sacrifices throughout the epidemic served as a motivator for their children and families. Mother’s Recipe has become a brand synonymous with Mother’s love throughout the years, thanks to its diverse product line. Mother’s Day is no more enjoyable to recognize moms’ contributions and honor their unconditional love “.
Mother’s Recipe, Elmac, Spread On, and Dabee are all owned by Desai Foods Private Limited. The firm serves a wide range of formats with a nationwide distribution network, including mom-and-pop shops, modern trade outlets, multi-functional outlets, e-commerce, defense, and Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The firm is one of the major suppliers of traditional and genuine Indian flavors, with products supplied to over 45 countries worldwide. Pickles, Condiment Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready Cook Spice Mixes, and Instant Mixes are now available in India. The firm has three cutting-edge production facilities in Pune, Kolkata, and Baroda and is ISO 9001-2008 and ISO 22000-2005 certified. Mother’s Recipe has received several honors, including the Consumer Voice Award, the Superbrand Award, the Product of the Year award, and the Ministry of Commerce and Industry’s ‘Two Star Export House’ designation.