To combat the advertising of unhealthy food and drink, Spain has declared a ban on influencers, TV presenters, and sports figures who promote such products to youngsters.
Chocolate, cakes, cookies, energy bars, juices, energy drinks, and ice cream would all be prohibited.
“The ban would prohibit appearances in commercial communications by parents, educators, teachers, children’s TV professionals, sportspeople, artists, influencers, and people or characters – be they real or fictional – who may, by dint of their careers, be likely to represent a model or example for these minors,” Spain’s consumer affairs ministry said in its draught decree.
People in positions of influence over minors, according to the suggestions, would be forbidden from marketing foods or beverages heavy in sugar, sodium, salt, or fat.
The proposals have now been made available for public comment.
According to the ministry, an influencer is “a person who has a high level of influence on children as well as young people as a result of their big number of followers on social or digital media, and who engages through messages on networks, blogs, postings, videos, or similar media.”
In addition, influencers will be sought to participate in educational and public health initiatives promoting “physical activity and health, sustainable and responsible eating habits.”
This comes just a few months after Spain’s consumer affairs minister, Alberto Garzón, declared that ads for unhealthy foods would be prohibited.
This release is articulated by Prittle Prattle News in the form of an authored article.
