India, In a category-first innovation, Huhtamaki India Limited, a leading provider of primary consumer packaging and decorative labelling solutions in India – and part of Huhtamaki, a key global provider of sustainable packaging solutions based in Finland, has printed 12 million unique packs for Nestlé KitKatTM #LoveBreak Series.
To celebrate the month of February as the ‘Season of Love’, Nestlé KitKatTM has rolled out limited edition packs called #LoveBreak building on the insight that every relationship is unique, so, should be the way to express love. Huhtamaki India has delivered 12 million unique packs of the collection using variable data printing technique. The designs were printed on a state-of-the-art digital press machine at ourSilvassa plant using complex cold seal operation.
The limited edition packs have three design categories based on relationship archetypes named BAE (romantic partners), BFF (best friends) and BUDDY (casual friends). Each of these design categories have a representational outline shapewith quirky mosaic patterns inside that change shape on each pack, thus making each a unique expression of love.
Speaking about the innovation, Dr. Igor Popovic, Interim CEO, Huhtamaki India, said, “Through cutting-edge technology and innovation, we are able to address complex and challenging needs of our customers to support them in growing their market. Smart and innovative digital printing enables a realm of new packaging possibilities in terms of variable data printing, short-runs, quick turn-around time and energizing shelf-appeal of flexible pouches and laminates. Digital printing delivers high-resolution and enables layering of printed patterns to form a multicolour pattern delivering perfect registration, matching gravure printing with all colours printed in a single pass.”
“One of the biggest advantages of digital printing is that it can effortlessly enable design innovations to support the marketing narrative of the brands by simplifying the process of printing packs that are personalised, engaging and even fun for consumers,” Igor further added.
Huhtamaki is on a journey to become the first choice in sustainable packaging solutions with a focus to ensure its products are recyclable, compostable, or reusable by 2030. Huhtamaki strives to earn this position every day with itsinnovative products that ensure hygiene and safety for food on-the-shelf and food on-the-go.
About Huhtamaki Group
Huhtamaki is a key global provider of sustainable packaging solutions for consumers around the world, enabling wellbeing and convenience. Our innovative products protect on-the-go and on-the-shelf food and beverages, ensuring hygiene and safety, and help prevent food waste. We embed sustainability in everything we do. We are committed to achieving carbon neutral production and designing all our products to be recyclable, compostable or reusable by 2030.
We are a participant in the UN Global Compact and EcoVadis has awarded Huhtamaki with the Gold medal for performance in sustainability. To play our part in managing climate change, we have set science-based targets that have been approved and validated by the Science Based Targets initiative.
With 100 years of history and a strong Nordic heritage we operate in 38 countries and 114 operating locations around the world. Our values Care Dare Deliver guide our decisions and help our team of 19,600 employees make a difference where it matters. Our 2021 net sales totaled EUR 3.6 billion. Huhtamaki Group is headquartered in Espoo, Finland and our parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd. Find out more about how we are protecting food, people and the planet at www.huhtamaki.com.
This article was shared with Prittle Prattle News as a Press Release.
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