Britannia Marie Gold My Startup Initiative touches nearly 40 Lakh Indian women across 3 seasons, announces 10 Winners of Season 3

Since 2019, Britannia Marie Gold has provided 1 Crore seed fund every year to 10 home’preneurs

16March 2022: With a vision to fuel the entrepreneurial aspirations of India’s homemakers, Britannia Industries, India’s  No.1 Bakery Foods Company announced the top 10 winners of its renowned Marie Gold My Startup Initiative season 3.

Under this initiative, the 10 winners were felicitated and awarded INR 10 Lakhs each to kick-start their business ventures.  Gracing the felicitation ceremony were Mr. Amit Doshi Chief Marketing Officer, Britannia Industries Ltd and Ms. Sairee Chahal Founder, SHEROES & Mahila Money.  

Britannia Marie Gold My Startup initiative is a platform for aspiring homemakers to become financially independent  and transform themselves into ’Womenpreneurs’. The shortlisted candidates of Season 3.0 showcased their ideas  virtually to an eminent jury that comprised leading ‘Womenpreneurs’ such as Sairee Chahal, Rashmi Bansal, Renu  Shah, Aakansha Bhargava, Aarti Mohan, Ruchika Bhuwalka, Latha Chandramuli and Piya Bahadur. The jury also  consisted of eminent media personalities and the leadership team from Britannia.  

The Britannia Marie Gold My Startup contest season 3 went live in September 2021 and has received an overwhelming  response of more than 13 Lakh entries, from homemakers with diverse business ideas from across the country.  Applicants could register their entries via telephone calls, website and WhatsApp. The brand witnessed the largest  number of entries from Maharashtra at 20 percent followed by Tamil Nadu and West Bengal.  

As noted in the survey by Britannia and Momspresso, 77% of homemakers who desire to set up their own ventures,  consider technology as an enabler in this journey. Acknowledging technology as the biggest enabler for women  entrepreneurs, season 3 of the Britannia Marie Gold My Startup initiative has provided digital skilling to homemakers  in collaboration with Google. All participants have been provided free access to a set of Google’s digital and business  skilling resources in 6 languages-– Hindi, Telugu, Tamil, Kannada, Bengali and English.  

Many winners of the past 2 seasons of Marie Gold My Startup are today running successful ventures in diverse fields  such as Restaurants, computer training institute, personal care products, tailoring and so on. Most of them employ other women in their ventures, thus providing the much-desired cascade effect.  

Mr. Amit Doshi, Chief Marketing Officer, Britannia Industries Ltd. said, “The Sixth Economic Census stated that  women only constitute 13.76% of the total entrepreneurs, i.e., 8.05 million out of the 58.5 million entrepreneurs in the  country. Through the Britannia Marie Gold My Startup initiative, our goal is to celebrate homemakers and fuel their ideas  in order to make them independent and successful entrepreneurs. With nearly 48% of India’s population comprising 
women, they can play a very important role to become catalysts of change. We at Britannia strongly believe when women  move forward, the entire family progresses. And when families progress, the country progresses. Empowering India’s  women is not a choice, it is an absolute necessity. With a third successful season wrapping up, we are privileged to have  provided this platform to over 3.8 million homemakers to present powerful entrepreneurial ideas with a chance to  transform themselves into business owners and job creators.’’
Resonating with the Marie Gold My Startup Campaign philosophy on empowering homemakers, Sairee Chahal,  Founder, SHEROES and Mahila Money has stepped forward to lend support to the aspiring women entrepreneurs.  “Sufficient access to capital, and a friendly, accessible financial ecosystem, are key resources in the journey of a  successful woman entrepreneurs.
The Britannia Marie Gold My Startup Challenge is a phenomenal opportunity for  aspiring entrepreneurs to turn their aspirations and skills into marketable businesses. We at Mahila Money are extremely  proud to support the winners of the challenge, with a hassle-free loan experience that meets their credit needs. I believe  our cohort of winners have the potential to build the businesses of the future, and we look forward to offering them  continued support, through Mahila Money’s carefully curated financial ecosystem.she stated. 
Britannia Marie Gold My Startup Initiative 3.0 Entrepreneurial Women from Across the Country: Winner details are enclosed. 
Rank Name Age State Business Idea
Nidhi Gandecha 34 Orissa Digital services for Rural India
2Major Sapna Sharma  (Retired) 42 MaharashtraMaj Sapna(Retd) wishes to start Aqua  farming on Barren/Fallow land so that the  degraded land can be utilized optimally  under the GoI scheme of Integrated Waste Land Development Program (IWDP)
Kalavathi J 40 Tamil Nadu Dairy Farming
Yazhinidevi 26 Tamil NaduA Social enterprise in Education (Skill  development), which focuses on helping  individuals to achieve their personal  excellence. Our services will be  customized depending on their age,  physical & cognitive abilities, and socio economic factors.
Tanmayee R Kalebar 44 KarnatakaA website for children called This is a place for  the children to post their literature works.
Kalpna thakur 46 Bihar A dairy farm of good quality cattle for the  production of milk.
Arti Kumari 38 Bihar‘Eye care on the Door” – a comprehensive  ophthalmological care through mobile  vans.
Prachi Rohan Bidave 21 Maharashtra General Food & Bakery brand
Vaishali Gawde 42 Maharashtra Language learning app for kids and non Maharashtrians
10 MADHU  NACHAMMAI. SL 38 Tamil Nadu Beauty/Skin Care ( Products made of  Banana plantation)

This article was shared with Prittle Prattle News as a Press Release.

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