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An IAS official has shared a video of a ‘desi innovation for recycling clothing’

An IAS official has shared a video of a 'desi innovation for recycling clothing'
An IAS official has shared a video of a 'desi innovation for recycling clothing'
  • The movie depicts an indigenously built mechanism that converts used garments into ropes.
  • In India, there is no shortage of jugaad creativity, as people all around the country constantly come up with novel solutions to their issues.

Supriya Sahu, IAS office, tweeted a video of one such desi innovation on Saturday.
In the undated video, a motorcycle is fashioned as a machine that converts old and abandoned garments into ropes. The movie demonstrated how an old saare was transformed into a rope in just a minute using this simple equipment that was handled by hand.

Sahu captioned the video, “Brilliant desi innovation for garment recycling.” There is a wealth of local talent all around us. All we have to do is support and encourage these environmental warriors. #ReduceReuseRecycle VC- unidentified”.

The video has been seen over 55,000 times so far. “We need these minds in our society to turn rubbish into valuable items,” a Twitter user said in response to the video. “It’s really wonderful. There’s a lot of skill in rural places, absolutely incredible,” said another.

Fast fashion and discarded clothing are significant contributors to global pollution, making promoting innovations that recycle existing products even more crucial.

Adejoke Lasisi, a Nigerian designer, made headlines in March when her fashion accessories fashioned from 90% plastic and 10% textile waste went viral on social media.
Concerns have been made throughout the inquiry that the present ‘quick fashion’ business model encourages excessive consumption and waste.

According to the Clothing Sustainability Research Group at Nottingham Trent University, it requires a high throughput of clothing and is based on a linear economy. These items are reasonably inexpensive and are intended for consumers who wish to update their wardrobe on a frequent, trend-driven basis. They are available for a small fee. Because of the short lead times, wash testing and wearer trials are frequently not possible, which impacts garment quality. Many are not formed of a single fiber and cannot be recycled. Luxury boutiques such as Louis Vuitton, which releases limited collections every two weeks, follow suit. ‘Rapid luxury’ collections are frequently seen in factories that produce inexpensive ‘fast fashion.’

What exactly is fast fashion?
‘Fast fashion’ refers to a new rapid fashion business model that has emerged since the 1980s. It entails a surge in the quantity of new fashion collections each year, quick turnarounds, and frequently reduced prices. Responding quickly to consumer demand for new products is critical to this business model.
This article was shared with Prittle Prattle News as a Press Release.
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