Škoda Auto Volkswagen India Private Limited formalises entry of Bentley into its group portfolio; Bentley India formed as new entity under SAVWIPL with nationwide sales and service network beginning in July 2025.
Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the strategic addition of Bentley, the iconic British ultra-luxury brand, into its Indian operations. Effective 01 July 2025, SAVWIPL will exclusively import, distribute, market, and service Bentley vehicles across India. This milestone makes Bentley the sixth marque in the SAVWIPL portfolio alongside Škoda, Volkswagen, Audi, Lamborghini, and Porsche.
To operationalise this integration, SAVWIPL has established a new group entity, Bentley India, to manage all brand responsibilities within the country. This includes local market strategy, retail operations, customer experience, and post-sale service support.
Abbey Thomas has been appointed as the Brand Director of Bentley India, and will lead the marque’s market development and dealership strategy. Initial dealerships are confirmed in Bengaluru and Mumbai, with New Delhi expected to launch shortly thereafter.
Announcing the development, Piyush Arora, Managing Director and CEO of SAVWIPL, said, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio, from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.”
Echoing this sentiment, Jan Bures, Executive Director of Sales, Marketing, and Digital at SAVWIPL, said, “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
Bentley has been present in India for over two decades and is recognised as one of the few ultra-premium automobile brands that blends performance with artisan-level craftsmanship. The integration within SAVWIPL will allow it to benefit from an optimised ecosystem of luxury operations, customer experience processes, and digital platforms.
Škoda Auto Volkswagen India Private Limited is headquartered in Pune and oversees six automotive brands in the country, Škoda, Volkswagen, Audi, Bentley, Lamborghini, and Porsche and operates two manufacturing units, one in Chakan, Pune, and the other in Shendra, Chhatrapati Sambhajinagar (formerly Aurangabad). The Group now oversees six brands in India and continues to expand its footprint across BEV and ICE mobility segments.
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