Social Awareness

On World No Tobacco Day, Foundation for a Smoke-Free World Urges Smokers to Quit or Switch to Harm-Reduction Products

NEW YORK, May 28, 2021 /PRNewswire/ — More than 30 years since the first World No Tobacco Day (WNTD), there are still 8 million annual deaths attributed to tobacco use and more than 1 billion individuals still smoke. These facts are proof that health policies and actions have not been adequate. The challenges that smokers face when trying to quit have been largely ignored. The calls by the World Health Organization (WHO) for smokers to quit using fairly ineffective interventions suggest we need new approaches. Technology innovation, in the form of harm reduction, offers a new way forward for smokers that complements classic cessation efforts.

On World No Tobacco Day, Foundation for a Smoke-Free World Urges Smokers to Quit or Switch to Harm Reduction Products

On this WNTD (May 31), the Foundation urges adult smokers to commit to quit smoking combustibles and chewing toxic smokeless tobacco products or switch to a growing range of less harmful nicotine-based alternatives.

“Since my involvement in the first WNTD in 1988, we have focused narrowly on cessation often without engaging smokers in developing ways they feel work best. Too many efforts have failed because they have not addressed the fact that while many smokers want to quit, they are not being presented with options that appeal to them,” said Derek Yach, President of Foundation for a Smoke-Free World. “There is growing evidence that a range of harm-reduction products, including e-cigarettes (vapes), snus, nicotine pouches, and heated tobacco products, can help smokers quit or at least substantially reduce their harmful exposure to combustible cigarettes. The WHO, supported by heavily funded Bloomberg Philanthropies grantees, continues to blindly ignore scientific evidence, vilifying these products instead of promoting their use to save lives.”

In a global tobacco smoking trends study published this week in The Lancet, the authors say, “The current level of tobacco control policy implementation is insufficient in many countries around the world” and that evidence-based policies are needed to reduce smoking. However, they never mention a role for tobacco harm-reduction (THR) products as part of tobacco control policy. Yach added, “This study was funded by Bloomberg Philanthropies, which does not support the use of THR products as cessation aides. This is likely one reason why they were not included in the report. Denying the value and benefits of THR products is irresponsible and blatantly discounts the research showing they can help smokers quit.”

The Royal College of Physicians (RCP) recently released their UK report, Smoking and health 2021: A coming age for tobacco control? This comes 60 years after they issued the world’s first authoritative report on smoking and health. The RCP estimates that if the harm-reduction policies they advocated for in 1962 were adopted, smoking would have ended in the United Kingdom by now. Their new report calls for doctors to play a more active role in helping their patients who smoke. RCP says, “We argue that responsibility for treating smokers lies with the clinician who sees them, and that our NHS should be delivering default, opt-out, systematic interventions for all smokers at the point of service contact.” The RCP also recommends that the UK government invest in media campaigns to urge smokers to switch from tobacco to e-cigarettes, which are less harmful. Governments and doctors worldwide should heed their advice.

A new report by BOTEC Analysis, a public policy research and consulting firm, finds that the availability of regulated alternative nicotine delivery systems (ANDS) like e-cigarettes and heated tobacco products (HTPs), combined with traditional tobacco control efforts such as tobacco taxes, smoke-free laws, and cessation services, have helped to lower smoking rates in several countries. The report titled, Investigating the drivers of smoking cessation: A role of alternative nicotine delivery systems?, examines the policies in five countries that have long been considered international leaders in tobacco control: The United Kingdom, Canada, Australia, South Korea, and Japan.

BOTEC’s key findings presented interesting results per country, including:

  • United Kingdom: A leader in tobacco control, the country has proactively helped smokers switch to e-cigarettes, which have been shown to be 95% safer. While the country has some of the highest tobacco prices in the world, the government has chosen not to tax e-cigarettes as tobacco products, making them less costly. Access to regulated e-cigarettes appears to also support smoking cessation services.
  • Canada: Following the introduction of e-cigarettes in 2018, there has been a significant decline in conventional tobacco sales. As stringent regulations and higher prices apply more to traditional cigarettes than e-cigarettes, smoking rates and tobacco purchases have collapsed, especially among young Canadians. Still, the country may be poised to reverse these successes with proposed regulations that would implement a new tax on e-cigarettes and cap the nicotine content of e-liquids.
  • Australia: The country succeeded in driving cessation with a combination of health warnings, tax increases, and effective publicity campaigns. The government has implemented de-facto bans on harm-reduction products, but many Australians continue to use smuggled and unregulated e-cigarettes, reporting a desire to quit or reduce smoking as a primary motivation.
  • South Korea: The country has more than 250 public health centers that provide comprehensive clinical services, including counseling, prescription medication, nicotine replacement therapy, and text/email follow-ups. Over 6 months, more than 800,000 adult male smokers used these clinics with an estimated 46.8% quit rate. Despite the South Korean government’s disapproving stance toward ANDS, both e-cigarettes and HTPs appear to be aiding cessation.
  • Japan: Although Japan has imposed an excise tax on cigarettes and banned e-cigarettes containing nicotine, HTPs are widely available and increasingly popular. Moreover, the uptake of HTPs appears to be causally associated with a reduction in demand for combustible cigarettes. However, a lack of regulatory distinction between HTPs and combustible cigarettes appears to limit the numbers of smokers who shift to exclusive HTP use, so their effect on cessation may be muted, thus reducing HTP’s potential to aid smoking cessation.

BOTEC Analysis is one of several Foundation for a Smoke-Free World Foundation grantees who are spearheading research to uncover new solutions to combat this global health epidemic. The Foundation collaborates with other nonprofit, advocacy, and government organizations to advance smoking cessation and harm-reduction science. The Foundation also supports the development of alternative products and methods that may reduce a smoker’s health risks and help them to stop smoking entirely.

In light of the billion smokers that remain, one may assume that the world has made little progress since the first WNTD three decades ago. Yet, from a scientific and technological perspective, we have seen profound change. As a result of transformational research and development, we now have harm-reduction products that could end death and disease from tobacco. Still, innovation translates into saved lives only when smokers have access to the full range of cessation and harm-reduction options. Thus, in the same way that the Foundation calls on smokers to quit, it also calls on policymakers and physicians to embrace the tools that will help them do so.


The Foundation for a Smoke-Free World is an independent, US nonprofit 501(c)(3) private foundation with the purpose of improving global health by ending smoking in this generation. The Foundation supports its mission through three core pillars: Health, Science, and Technology; Agriculture and Livelihoods; and Industry Transformation. Funded by annual gifts from PMI Global Services Inc. (“PMI”), the Foundation is independent from PMI and operates in a manner that ensures its independence from the influence of any commercial entity. Under the Foundation’s Pledge Agreement with PMI and bylaws, PMI and the tobacco industry are precluded from having any control or influence over how the Foundation spends its funds or focuses its activities. For more information about the Foundation, please visit


Nicole Bradley

Foundation for a Smoke-Free World

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SOURCE Foundation for a Smoke-Free World

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