- 52.4% of experts predict a rise in demand for Gourmet Indian origin artisanal coffee/tea brands, while 47.7% expect a rise in cold brew tea and coffee option
- 49.2% of industry experts feel that mixers for home bartending will increase in India
- 52.4% panel feel Indian ingredient infused & flavored alcoholic drinks will attract a lot of interest, as well as Indian-made spirits
In the past few years, trends in the beverage industry have changed quite a bit, and it has become a cluttered space in India. The pandemic even prompted a rise in the making and consumption of home fermented beverages to build on one’s holistic health and detox naturally. Added to this is the increase of roasteries and artisanal farms to cup coffee from Coorg to Chikmagalur and beyond across the country. The Indian spirit industry also witnessed a spike in demand as the evolving Indian youth loves to try out various Indian labels and traditional drinks like feni. People have become much more conscious of their drinking and eating habits and want to know the health and value of the beverage they consume.
Here are top trends and insights that food experts in the industry believe would change the whole ecosystem of how we have been consuming our drinks-
- 52.4% panel predicts a rise in demand for Gourmet Indian origin artisanal coffee/tea brands
- 47.7% panel expects a rise in cold brew tea and coffee options
- 52.4% panel feel Indian ingredient infused & flavored alcoholic drinks will attract a lot of interest, as well as Indian-made spirits
- 38.5% of food experts expect immunity & functional health-boosting healthy beverages will see a rise in demand
- 49.2% of industry experts feel that mixers for home bartending will increase in India
- 47.6% of culinary experts expect to see a rise in homemade fermented drinks
- 47.6% of beverage experts predict a rise in demand for Indian-made spirits
“In 2021, beverages were brought into consumers’ homes through solutions that put beverage experiences at the fingertips. In addition, consumers with more time and disposable income engage in hobbies related to their beverage preferences. Our panel predicted that in-home beverages would see more exploration in 2022. Almost half of the panel predicts that artisanal gourmet coffee and tea of Indian origin will continue to grow in the coming years. Mixers for home bartending will be favored during social gatherings at home. Innovation in these areas will continue to drive the food and beverage industry to cultivate a higher share of the in-home beverage market. The panel also foresees consumer fascination with ferments is not going away, as hobbyists continue experimenting with homemade fermented drinks.”
Rushina Munshaw Ghildiyal, Curating Editor of the Godrej Foods Trends Report 2022
