Lifestyle

Matrimony.com launches RainbowLuv matchmaking app for LGBTQIA+ community
to help them find a meaningful relationship

Aiming to serve the long-standing need of the large LGBTQIA+ community in India, Matrimony.com has rolled out RainbowLuv, a matchmaking and relationship app to help them find serious and meaningful relationships. Over 45+ gender identities, 122+ orientation tags, and 48+ pronouns have been included in the app.

As an inclusive platform for queer people across the LGBTQIA+ spectrum, no matter the sexual orientation or gender identity, people including gay, lesbian, bisexual, trans, non-binary, asexual, aromantic, polyamorous or any other identity, can find profiles of other like-minded people to date and bond with. Talking about the service during the launch, Arjun Bhatia, Chief Marketing Officer – Matrimony.com says, “Matrimony.com believes in empowering every individual to find a preferred partner.

When it comes to serious matchmaking, the LGBTQIA+ community has been largely underserved and we wanted to provide a safe and trusted platform for them. The genesis for starting this service itself was from some of the community members who reached out to us in the past year or so. After multiple discussions & workshops with the community, the service was conceived and developed. The RainbowLuv app is thus unique in many ways having been made by the community for the community. We hope this platform will help every LGBTQIA+ member looking for a partner.”

RainbowLuv comes after the launch of Jodii App, a matrimony service in 9 regional languages, earlier in the year, that caters to non-graduates (Diploma, 12th, 10th std. or below), working in blue-collared jobs, addressing the matchmaking needs of millions of Indians in their mother tongue.
RainbowLuv offers free registration with following benefits:

  • Profile Creation – Create your profile and see matches basis your preference and get discovered by potential partners.
  • Over 45+ gender identities, 122+ orientation tags, and 48+ pronouns included.
  • 100% Govt. ID verified profiles for complete trust and safety.
  • See only genuine member photos which are selfie-verified.
  • Choice & Preference – With our advanced filters, find your match by gender identity, sexual orientation, location, occupation, age, language, and more.
  • Hide photo feature – to help you have control over who sees your pictures.
  • Compatible Match Recommendation – Get compatible match recommendations that fit your preferences.
  • Additional benefit with a premium membership
  • Chat with your preferred matches directly and take the conversation forward.

Safety and privacy
To ensure that the profile picture a member sees and the person they meet are the same, every member has to verify their profile by uploading a selfie during the registration process and this is used to check the pictures uploaded on the profile. Not just that, you can find genuine profiles that are government ID-verified. With RainbowLuv, one has complete control over their personal information like photos, phone number and email id. A member can hide their photos and contact details, displaying them only to matches whom they like.

RainbowLuv App is available on the Android Play Store (https://play.google.com/store/apps/details?id=com.rainbowluv) and also available on the Apple App Store (https://apps.apple.com/in/app/rainbowluv-lgbtq-matchmaking/id1634175731).

About Matrimony.com limited
Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India. Matrimony.com has also launched Jodii – an exclusive matchmaking service for non-graduates, in 9 Indian languages. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora. The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony services, and RainbowLuv.

This article was shared with Prittle Prattle News as a Press Release.
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