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Xiaomi India launches three new Redmi Smartphones

Redmi 11 Prime 5G & Redmi 11 Prime are packed in a beautiful new design with Prime performance, 90Hz AdaptiveSync FHD+ Display, and a large 5000mAh battery delivering two-day battery life

Marking the global debut, Redmi A1 serves as a stepping-stone for feature phone users and first-time smartphone buyers.

Xiaomi India, the country’s No.1 smartphone brand, continues the legacy of the Prime series with the announcement of the ‘5G All-rounder’— Redmi 11 Prime 5G and ‘Prime Time All-rounder’— Redmi 11 Prime.

Poised to bring a 5G-enabled revolution to India’s most popular Redmi Prime series, Redmi 11 Prime 5G delivers faster connectivity and speed.

Adding an extra flavour to the beginning of festive season, Xiaomi India also introduced a new smartphone series with the launch of Redmi A1.

Catering to an audience ready to move from feature phones to smartphones, Redmi A1 brings alive blazing fast internet, clean software experience and nonstop entertainment, thereby making day-to-day functions smarter, more efficient, more convenient.

Redmi 11 Prime 5G brings the best of high-speed connectivity to a whole new price PRIMED for disruption. It further blends future-ready connectivity with best-in-class performance and a uniquely attractive look, part of EVOL. Design language. “Redmi Prime series has been leading India’s digital revolution ever since it was introduced in 2015 and continues to be a bestseller in its price bracket. Redmi 11 Prime 5G is part of our relentless pursuit to democratize innovation for all. It brings the same great performance our customers expect, with the added future proofing of 5G connectivity, all at the honest and affordable price that forms the core of every Redmi product,”

said, Anuj Sharma, Chief Marketing Officer, Xiaomi India.

Meanwhile, the other offering from the series -Redmi 11 Prime is focused on balancing great performance with a superlative triple-camera system, all at an affordable price point for 4G customers.

“With country-wide 5G roll outs expected to take an year or more to complete, the 4G-ecosystem will remain the dominant platform for a majority of India’s smartphone users. Understanding the needs of our value conscious customers, the Redmi 11 Prime balances great performance with a class-leading triple-camera system, at an affordable price for customers who need a full-featured smartphone today,”

he further added.

As part of its mission to be at the cusp of India’s smartphone revolution, Redmi India aims to bring a top-tier smartphone experience to first-time users.

With the launch of a new series with Redmi A1, the company is working towards attracting a new set of user base to adapt to new technologies or upgrade to a smartphone lifestyle, thereby delivering excellence in design, long battery life, and camera systems.

“With Redmi A1, our mission is to make smartphones more accessible to an untapped audience by offering a powerful proposition at a disruptive price point. We want to play a significant role and act as a catalyst for the commencement of their smartphone journey,”

Anuj Sharma concluded.

Redmi 11 Prime Series
Prime Design

Both the Redmi 11 Prime 5G and the Redmi Prime 11 are guaranteed to turn heads, with their elegant and premium design.

The design has been crafted with LOVE to maximise ergonomics and uniqueness. Part of the EVOL. Design language, the flat sides of the phone, and micro-grooves emphasise the comfortable hand feel while keeping the phones free of scuffs and fingerprints.
Redmi 11 Prime 5G is available in three refreshing colours — Meadow Green, Chrome Silver, and Thunder Black. The Redmi 11 Prime dons a youthful design akin to the Redmi 11 Prime 5G but is highlighted by a differentiated texture and pattern.
The youth-centric style is accentuated by three bright colour options — Playful Green, Flashy Black, and Peppy Purple.

Prime Performance

Redmi 11 Prime 5G, powered by the MediaTek Dimensity 700 chipset, brings a powerful user experience to customers looking for maximum bang for their buck.
The 7nm architecture chip is engineered to enhance power efficiency while maximising performance from the octa-core CPU, delivering clock speeds as high as 2.2GHz.
The focus on speed and performance is further enhanced with 6GB of LPDDR4X RAM and 128GB of UFS 2.2, which enables quicker installation of apps and faster loading of games.
For users who wish to maximise the performance, a RAM booster feature is also available to temporarily expand RAM by up to 2GB leveraging the ultra-fast storage.
MediaTek Dimensity 700 chipset powering Redmi 11 Prime 5G also supports 5G access on both SIM cards across seven major bands in India, ensuring that users are future-ready for seamless access to the fastest networks in India.
Redmi 11 Prime boasts the highly acclaimed and speedy 6nm MediaTek Helio G99 processor, which is easily one of the most powerful 4G processors in its segment.
The quad-core chipset combined with up to 6GB of RAM delivers all-day efficiency and silky-smooth operations for users who want to do more with their phones.
Both the devices are shipped with Android 12-based MIUI 13 out of the box for an ultra optimised and smooth user experience. The phone also retains fan favourites like an IR blaster and Bluetooth 5.1 support for effortless connectivity.

Prime Multimedia Experience

Redmi 11 Prime 5G and Redmi 11 Prime ship with high-quality displays that are primed to deliver the best multimedia experience possible.
The 16.7 (6.58”) full HD+ display on both the smartphones are capable of a 90Hz refresh rate, ensuring silky smooth daily usability.
Taking a note from Redmi’s flagship phones, Redmi 11 Prime Series is also equipped with AdaptiveSync tech that can automatically switch between 4 stages 30Hz, 50Hz, 60Hz, and 90Hz refresh rates based on on-screen content to balance out the user experience and optimised battery life.
A 3.5mm headphone is included as standard, along with a High-Res audio capable amplifier to round off the multimedia experience.

Prime Camera

Continuing with the no-compromises approach, Redmi 11 Prime 5G & Redmi 11 Prime are equipped with a class-leading 50-megapixel primary camera. Making Redmi 11 Prime 5G an excellent choice for photography enthusiasts, the dual camera setup has a well-optimised depth sensor for balancing detail and a natural-looking colour profile.
Whereas, Redmi 11 Prime has a triple rear camera and comes packed with a macro camera lens for capturing close-ups. Meanwhile, the front-facing 8-megapixel camera is the perfect choice for selfie-lovers looking to capture the perfect moment on both the smartphones.
Photography enthusiasts will further appreciate the wide suite of modes, including a portrait mode enhanced by the dedicated ortrait camera.
The much-loved time-lapse mode also makes a show for all the creatives. Finally, Redmi 11 Prime Series also has a Night Mode for capturing crystal clear images in less-than-ideal lighting.

Prime Power

Equipped with a massive 5000mAh battery, Redmi 11 Prime Series can easily last a full day of use and be a constant companion for even the most demanding workloads.

The device comes with 18W fast charging and a 22.5W charger, ensuring you never run out of power.

Prime Quality

Redmi 11 Prime Series comes with Corning® Gorilla® Glass Protection, rubberized seals and corrosion proof ports to prevent water ingression and avoid any damage to the ports.

Redmi A1 — Life Banao A1

With a new smartphone segment from the house of Redmi, the company aims to attract a new audience base who wants to upgrade to a smarter lifestyle.
Packing the best of display, performance, and camera on a budget, Redmi A1 is designed to deliver an ultimate user experience with ‘Redmi Ka Bharosa’.

A1 Entertainment

Redmi A1 goes big on features with a classic 16.55cm (6.52”) HD+ display that delivers an excellent viewing experience through bright colours and sharper details.
For non-stop entertainment and an undisrupted audio experience, Redmi A1 comes with speakers on the top. Centering energies around the emotional connection with radio, the device comes with a pre-installed FM Radio app.
For those who are always on the go and to keep the entertainment going all day long without any interruption, Redmi A1 comes packed with a massive 5000mAh battery.

A1 Experience

Redmi A1 is also upping the ante with its use of a powerful MediaTek Helio A22 chipset that is geared to enhance photography, and video capture while providing enough power to satisfy gamers.
Making it more efficient is the support of LPDDR4X RAM. Leveling up the overall performance, the device runs on Clean Android 12 that is built to provide lighter, faster and more privacy control.
The device supports regional languages like Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and more, so you can have your phone in the language that you prefer.

A1 Design

Redmi A1 shakes up the design status quo in the entry-level segment with a leather textured back that is eye-catching and practical.
The textured design helps prevent fingerprints so that the phone keeps looking pristine. Three colour options — Black, Light Green, and Light Blue — let buyers show off their own personality through Redmi A1.

A1 Camera

Allowing users to capture every moment, Redmi A1 houses an 8MP dual AI camera and a 5MP front camera. Combining advanced signal processing and modes, users can get a glimpse of their loved ones via video calls, without any interruption.

AI Quality

Ensuring that the users get to enjoy their first smartphone experience without having to change their phone every year, Redmi A1 has undergone a key life test 500,000 times, connector durability test 10,000 times and micro drop test 28,000 times.

Price & Availability

Redmi 11 Prime 5G will be available in 4GB + 64GB for INR 13999 and 6GB + 128GB for INR 15999. ICICI bank members can avail additional discount of INR 1000, making the effective price at INR 12999 for 4GB + 64GB and INR 14999 for 6GB + 128GB.
The device goes on sale on 9th September, 12:00 noon across Mi.com, Mi Home, Amazon.in and all retail partners.
Redmi 11 Prime will be available in two variants – 4GB + 64GB, 6GB + 128GB at a starting price of INR 12999, and INR 14999.
Redmi A1 is available in 2GB+32GB variant for INR 6499. The device goes on sale on 9th September, 4:00 PM across Mi.com, Mi Home, Amazon.in and all retail partners.

About Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency.
The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the second quarter of 2022.
The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 526.9 million smart devices connected to its platform as of June 30, 2022, excluding smartphones, tablets and laptops.
Xiaomi products are available in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking 266th, up 72 places compared to 2021.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.
This article was shared with Prittle Prattle News as a Press Release.
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