Prittle Prattle News in conversation with Ms. Emanda Vaz, Assistant Vice President – Luxury Residential Business, Embassy Group
The new world calls for space that is sensitive, sustainable, and designed for the future. BLVD Club was envisioned as a one-of-a-kind luxury private club for discerning global connoisseurs and world travelers, with affiliations to iconic premium clubs worldwide. A quiet niche that is private but welcoming, BLVD Club offers experiential luxury for a select few. Opened in December 2017, BLVD Club in Bangalore’s the first contemporary luxury club with individual and corporate memberships. The club provides members and their families with immediate access to all its facilities, with membership by invitation only. While Mumbai and Delhi are home to a few private members’ clubs, Bangalore is the perfect base for one as well, with a glut of high-level executives from the IT and services industries and expats from around the world. Located in the growing hub of North Bangalore, the social institution is ahead of its time, with the entire city moving north.
What is the story behind the club’s name, BLVD?
The club is housed within Embassy Boulevard (an uber-luxury gated villa utopia owned by the embassy Group in North Bengaluru) and spans over 100,000 square feet. We decided to name it after Embassy Boulevard, playing on the iconic property’s defining hallmarks, including its contemporary design, sustainable living, and leadership in luxury.
Why should one visit this club?
As Bangalore’s first private luxury, members-only club, BLVD Club is all about creating the ideal setting for an indulgent lifestyle for its members. With subtlety and elegance as a core focus, the club offers 100,000 sq. ft. of state-of-the-art recreational, business, sports, and dining facilities, along with signature BLVD Club services, to craft an experience that is truly a class apart. At the BLVDIn the club, one can enjoy preferential access to a world of privileges and enjoy a community of like-minded individuals.A leisurely 20-minute drive from the Bangalore International Airport Road, the location presents a compelling paradox: the serenity is a throwback to old Bengaluru, yet it looks towards the future. With years-long waiting lists, most clubs in the city are practically inaccessible. The BLVD Club’scontemporary vibe offers an innovative change to what it means to belong to a club in the city with its sleek aesthetic, unobtrusive service, and global F& B options.
How was the BLVD Club community formed?
The BLVD Club community is a group of like-minded and forward-thinking individuals connected by a common way of living. The club brings together remarkable people with ambitions and ideas, forming beneficial and lasting connections. BLVD Club membership is limited to hand-selected individuals from around the country – an eclectic mix of people with a shared passion for culture, wellness, and adventure, brought together to make this club their own. To belong to the BLVDcommunity is to be exposed to a curated lifestyle experience that is customized and, at the same time, set in a vibrant and stimulating environment. The club’s membership includes both Bengaluru’s elite and international members from 45 countries around the world. The demographic strongly plays a role in the event calendar for the year.
What all services are provided in this club?
BLVD has several exclusive facilities that the members can use — a members lounge and exquisite bar; a private dining pavilion amidst a koi pond, a well-equipped gymnasium with specialized gym programs; sports amenities such as squash, tennis, and badminton courts; and not to forget, a beautiful spa with a selection of authentic and therapeutic massages and treatments. aside from the services provided, BLVD is also home to an extensive and diverse international community, which is highly appreciated by families relocating to Bangalore from overseas.
Are there any special events conducted in this place?
Apart from celebrating Diwali, Indian Independence Day, and Holi, we take pride in the inclusion of celebrations such as St. Patrick’s Day, Halloween, and the Swedish Midsummer, to name a few.
How do you plan on reaching your target audience?
The club targets a diverse mix of like-minded people searching for a curated luxury lifestyle for a privileged few. We work on bringing together people to form an exclusive community – all in the luxury and comfort of a private space.
What are your expansion plans for the upcoming future?
The prime focus will always be to achieve customer satisfaction while providing a fresh take on a customary club experience, extending it beyond conventional luxury. The club seeks to give members a chance to design their own experience with a variety of amenities and attentive service.
This article is drafted by Prittle Prattle News in the form of an Interview.
