Superstar Kichcha Sudeep announced the exclusive digital season at the press conference in Bengaluru, Further strengthens the repository of Kannada content on Voot with Bigg Boss OTT Kannada
In an interactive 247 format, the first OTT edition will stream exclusively for six weeks National, 1 August 2022: Viacom18’s leading video-on-demand streaming platform Voot is all set to air the first season of the exclusive digital edition of Bigg Boss OTT Kannada, starting 6 August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers, starting 6 August 2022.
Presented by Vimal and special partner Paytm,on voot Bigg Boss OTT Kannada will have six weeks of unprecedented access and engagement. The viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 247 LIVE feed from the house.
The first-ever OTT edition was announced today with a grand press conference in Bengaluru. The power-packed event witnessed the Badshah of the Kannada film industry, Kichcha Sudeep, arriving in style! It was a visual treat to watch him announce the show amidst the fanfare. The event was also graced by Param, Head Kannada cluster, Viacom18, Farzad Palia, Head- SVOD and International Business at Viacom18, and Rishi Negi, CEO of Endemol Shine India.
Speaking at the launch of Bigg Boss OTT Kannada, Farzad Palia, Head- SVOD and International Business at Viacom18, said, “With a strategy to create an everyday consumption proposition, we at Voot have successfully built a versatile and immersive digital ecosystem. Our continuous efforts to identify white spaces in the category and pursue regional growth opportunities have helped us to successfully amp up our offerings cutting across genres and formats.
He further added, “Voot’s success with Bigg Boss OTT Hindi proved to be a game-changer in the digital entertainment space, and now, with the first edition of Bigg Boss OTT Kannada, we are eager to explore new avenues to create an engaging and interactive experience for our Kannada viewers in a language of their choice. The launch of this iconic format in its Kannada edition on Voot marks our focus on strengthening the digital-first strategy and further dials up our existing plans for the market and will continue to drive innovation with our unique formats and storytelling.”
Kichcha Sudeep said, “In this Bigg Boss OTT season, viewers will have an ultimate say on what is happening inside the house. Given that they get to see the contestants 24/7 and control the proceedings, it would change the way contestants play the game. I am excited, as this is happening for the first time.”