National, 2nd April 2022: Actor and producer Mukesh Rishi join hands with Bangalore-based alternative foods and health-based nutraceutical-tech company Bhookha Haathi to endorse their range of 100% natural health-promoting products.
MukeshRishi is an Indian actor and film producer who works primarily in Hindi and Telugu films. He has done 180 films in 8 different languages. The 65-year-old actor got his first break in Hindi cinema in 1988 and has since established himself as a leading character actor. He is a health and fitness enthusiast and has a strong aversion toward tobacco and non-tobacco-based harmful chewable. In the past, he has been offered many brand endorsements for unhealthy chewable products but has always denied them as he doesn’t believe in promoting something that he doesn’t consume.
According to Kusum Bhandari, Co-Founder – Bhookha Haathi, “Currently, the main focus of our brand is our proprietary dry fruit & nut refresher which is World’s First Healthy Chew and a perfect replacement to tobacco and non-tobacco-based harmful chewable. It also works well for digestion and has many health benefits such as lowering cholesterol, anti-infective, anti-aging, etc. We found Mr. Mukesh Rishi to be the perfect fit as our brand promoter as he stands for the same values as our brand does.”
Bhookha Haathi was founded on the vision to create products that help solve the widespread problem of chewable tobacco that continues to be a prevalent vice in modern India. It has a vision for 2050, in which it would want to reduce tobacco consumption by more than 50 percent. Also, there is a need to limit the consumption of unhealthy pan masalas and oral fresheners that are full of additives & preservatives and cannot claim to be 100 percent natural.
“With actor, producer Mukesh Rishi as Bhookha Haathi Health Warrior, the company aims to reach the masses to create a much greater impact in society with its Rs.2 sachet. With this launch, Bhookha Haathi will be the first nutraceutical company to launch its product at this price point in the healthcare segment” according to Abhimanyu Rishi, Co-Founder – of Bhookha Haathi, “Bhookha Haathi believes that healthcare shouldn’t only be available to people who can afford it but should also be available to people who need it.”
Other products from Bhookha Haathi stable include their proprietary caffeine-free chickpea filter coffee, which is a healthy replacement for regular caffeinated coffee, and a range of raw and wild honey.
#No To Chewing Tobacco – Actor/Producer Shri. Mukesh Rishi joins hands with Bhookha Haathi to promote the brand and our 100% natural and organic product range.
About Bhookha Haathi
Headquartered out of Bangalore, Bhookha Haathi was founded by Abhimanyu Rishi and Kusum Bhandari to build an alternative foods-based B2B2C health and food tech brand that helped consumers live a healthy lifestyle by offering them great tasting products to support their wellbeing. The company was founded on the vision to create products that help solve the widespread problem of tobacco chewing that continues to be a prevalent vice in modern India. Its vision since inception has always been to reduce the consumption of tobacco by more than 50 percent by 2050. Bhookha Haathi hopes to eradicate this century-old vice by offering a range of healthy dry-fruit-based replacement products. They believe that a healthy lifestyle starts with selecting healthy food and are constantly thinking of their consumers, looking for innovative ways to help them make healthier food choices through their alternative food products.
Bhookha Haathi has witnessed phenomenal growth in a short span of time.
Bhookha Haathi Replace takes its consumers one step closer to a healthier diet by offering them nutritious, wholesome, and tasty choices as an alternative to the nutrient-deficient ingredients in their daily diet.
They source raw materials directly from farmers and farm suppliers that enable their proprietary health food products to celebrate pure, potent, healing, and health-promoting ingredients that are 100% natural without any preservatives, added colors, or artificial flavors.
