-For the first time ever, MTV Roadies Journey in South Africa to air thrice a week, premieres exclusively on MTV and Voot from 8th April, 2022, Friday to Sunday at 7pm
- Infinix Smartphones MTV Roadies Journey in South Africa, co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakmé Sun Expert, promises a thrilling ride for its fans
- 7th April, 2022; Mumbai, India:
India’s biggest adventure reality show, Infinix Smartphones MTV Roadies is all set to embark on an adventurous journey with the newest season in South Africa. Hunting for new thrills and challenges, this season will be hosted for the first time by multi-talented superstar and philanthropist Sonu Sood. Co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert and produced by PipPip media Pvt Ltd, the cult youth reality show will premiere on 8th April, 2022 at 7:00 PM and air thrice a week for the first time from Friday to Sunday on MTV. The show will also stream exclusively on Voot. - Sticking true to its philosophy of giving successful and edgy content since its inception, the brand-new season of MTV Roadies will witness new contestants paired with former Roadies in an unprecedented ‘Buddy pairs’ format. The troop will hit the road and create pit stops across destinations where the contestants will unravel clues for their next task and next destination. The new format will also see contestants and Sonu Sood come together over bonding sessions and camp-fire huddles, forging a strong camaraderie through their challenging multi-city adventure. The iconic MTV Roadies motorcycles are all set to take viewers for a breath-taking ride on international lands, as the show returns to its roots in a new avatar in full glory.
- Speaking on the launch of MTV Roadies Journey in South Africa, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 said, “At MTV, we have always delivered unprecedented, clutter-breaking experiences to our young audiences leading with the pop-culture phenomenon that is Roadies. With the new season, fans will get to see the classic, enduring passion to become a Roadie, but with innovation in format, South African locales, with superstar host Sonu Sood. We will also be airing the show thrice a week for the first time ever, giving fans more entertainment and adventure. We are confident that MTV Roadies Journey in South Africa will break new ground in the realm of adventure reality shows.
Speaking on the launch, Anish Kapoor, CEO, Infinix Mobiles, said, “Infinix is a premium smartphone brand, and like MTV Roadies, embodies the spirit of ‘Ab Rukna Nahi’ with its contemporary and innovative tech. With both MTV and Infinix Smartphones catering to the young audience, through this partnership, we aim to reach out and connect with the youth of India. As a forward-looking company, we are sure this new season in a new format will be a thrilling journey offering unmatched adventure and excitement.
Season 18 that is reinventing adventure reality will also see a one-of-its kind premiere with the first episode to be a multiplatform simulcast across 19 channels and with a content roadblock on 15 channels across Viacom18 network.
Catch the action-packed episodes of MTV Roadies Journey in South Africa, exclusively on Voot and MTV, as it premieres on 8th April, 2022, airing thrice a week, from Friday to Sunday at 7:00 PM.
About MTV:
MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans, and artists. 50 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well.
MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Hustle, Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project.
About Viacom18:
Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on-air, online, on-ground, in-shop and through cinema.
This article was shared with Prittle Prattle News as a Press Release
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