The innovative 10-day on-ground celebration brings alive MTV Beats Malamaal Festival to the community across Mumbai!, Participants of the trivia stand a chance to win exclusive branded merchandise.
India’s No. 1 contemporary Hindi music channel, MTV Beats, adds the festive fervour and zeal to the most awaited time of the year, Ganeshotsav! Adding zest to the homecoming of Lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic ‘Bappa Beats’ celebration across Mumbai!
Grooving through the streets of Mumbai, two branded canters will explore a new area each day across the 10 festive days, visiting multiple Ganpati Pandals. Taking the Malamaal Festival en route, the branded canter will comprise a Beats Baby and a host asking visitors trivia about Bollywood, Ganpati and a lot more. Winners will receive branded merchandise of MTV Beats Malamaal Festival, an exciting watch-and-win contest on the channel!
Adding to the gusto and verve, a Beats Mandli, led by the Beats Baby and consisting of rappers, lezim performers, dhol players, and acoustic bands, will perform at multiple Ganpati Pandals across the city along with the canters on the 8th and 9th day of the Ganpati Festival.
Come and witness the festival zest with MTVs’ Bappa Beats across the streets of Mumbai!
About MTV Beats: Launched in 2016, MTV Beats is a 24×7 Hindi music channel with a focus on Bollywood. MTV Beats combines specially curated music playlists with thematic shows and interactive features to become the music companion for every situation – from working out in the morning to partying all night and everything in between.
To give the viewers a unique beat, it has defined the week into mood-based themes and curated the playlists accordingly, thereby making music viewing a more relatable experience and is known for fun-filled shows such as MTV Beats Teri Meri Baatein, MTV Beats Most Searched, MTV Beats Wants to Know and Hit Mornings. MTV Beats is also known for special playlists curated by celebrities which includes FitStop with Sunny Leone, Swag On with Raftaar, House Party with Badshah and many more.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.