Ed Sheeran: Roposo launches week-long #BadHabits Challenge for creators~
Ed Sheeran: Winners to be featured on Glance Roposo and Warner Music India’s official social media handles~
International Pop Sensation, Ed Sheeran’s latest song, Bad Habits is soaring high on all Global Music Charts. Following the premiere of the song, Ed Sheeran launched the song exclusively on Glance Roposo, one of India’s largest short video platforms, and has invited all his Indian fans for an exciting song dance #BadHabits challenge. The challenge will be live for a week, where creators can upload short videos using the hashtag #BadHabits. The best creators with quirky and innovative videos will stand a chance to be featured on Glance Roposo and Warner Music India’s official social media handles.
Talking about this association and challenge, an ecstatic Ed Sheeran shared a video inviting all the music enthusiasts to join the challenge on Glance Roposo.
In the past months, Glance Roposo has become the music launchpad for both Indian and international artists. Some of the leading artists and celebrities such as Coldplay, DJ Kshmr, Abhishek Bachchan, and Disha Patani have launched and promoted music on the platform. More than 50 song titles have been launched on the platform by over 30 + music labels and movie production houses.
Founded in 2019, Glance is the world’s largest screen-zero platform, enabling consumers to experience the best of the internet on the lock screens of their smartphones. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually stunning format. Funded by Google and Mithril Partners, Glance is a part of the Indian media and tech conglomerate InMobi Group and has over 125 million daily active users.
Roposo is one of India’s leading short-video talent platforms. Home to millions of content creators, it hosts over 25 billion video views per month. It offers content in 12+ Indian languages across 25 different user-generated channels like comedy, films, news, fashion, and sports amongst others. Roposo is part of Glance, the world’s largest lock screen-based content platform.
By priya shetty