GetSetUp, By understanding how a segment of 55+ are using technology, companies can build better apps, products and solutions for active agers
GetSetUp, the largest social learning platform developed particularly for older folks, released the results of a Tech Spotlight research study conducted on its global audience to learn, be physically active, and connect with others as they age.
The way older folks consume content online is changing as they embrace technology more.
Smartphones, tablets, and other gadgets have made it possible for this generation to access learning content and information in novel ways, resulting in a new generation of digitally aware seniors.
The GetSetUp audience in the United States, Australia, and India was used to create the Tech Spotlight.
“Over the last two years, GetSetUp has delivered millions of learning experiences to older adults around the world, which has helped us understand what devices they use and which they struggle with, why some video platforms fail to gain adoption, and how Zoom is not as ubiquitous as we believe when it comes to online learning, After multiple attempts and millions of dollars in research and development, this report provides a glimpse into the insights our product/technology team has used to design a frictionless experience for older folks.”says Lawrence Kosick.
Older adults have traditionally been a difficult market for technology companies to reach.
However, it is apparent that how older persons use technology has changed, and since Covid, we have seen an increase in the number of older adults using a variety of devices.
Our findings can be helpful for any healthcare, media or learning organization trying to develop virtual solutions for this age group.
- Users aged 50 and up use technology in a variety of ways, so there is no one-size-fits-all strategy to this demographic.
- Because of the variety of device types, developing LIVE streaming technology that can scale across platforms is extremely difficult.
- While Zoom quickly became the de facto norm for video-based lessons, users were 11 times more likely to attend a class in our browser Lounge than in Zoom classes.
- Applications and websites that seek to provide a consistent user experience across many devices have a better chance of being adopted.
- In India, mobile devices (72%) are the most common form of media consumption for virtual learning and fitness.
- Tablet users in India are accessing 5x the average classes taken by a smartphone user, indicating that developing browser-first solutions for engagement is key to reaching a wider audience.
- 29% of users in India access the platform using Facebook as compared to only 7% in the USA
- Chrome is a dominant browser with the 55+ group allowing sophisticated video streaming applications to be built that were not possible over Internet Explorer.
Looking at the data from a subset of our users, we are encouraged that the infrastructure needed to help the 55+ group age consume experiences like online education, fitness, and socialization will soon be in place.
If you are an interested stakeholder, a developer of user experience or a care provider for this category of consumers