By Jensa Prose
Prose Integrated bags PR & Advocacy mandate from Adosphere for promoting ‘Workplace from Facebook’ in India
New Delhi, December 2, 2020: PROSE Integrated, the new-gen 360o communications agency offering integrated solutions in Public Relations (PR), Social media, Advertising, Advocacy & Events, has been appointed to lead mandate for Adosphere, the channel partner of Facebook to promote ‘Workplace for Facebook’ in India.
PROSE will continue to provide advisory services and oversee execution for Public Relations (PR) and Advocacy after a successful stint with Adosphere over the past couple of months by highlighting their successful intervention with Gujarat government teachers where Adosphere on-boarded over 1.2 lakh government teachers on Workplace From Facebook which ensured continuity in Education during the lockdown struck by the Covid-19 pandemic. The Government of Gujarat had issued the official video of the intervention through the official Chief Minister’s Office handle (CMO Gujarat) on Instagram and Youtube, which conforms to Prime Minister Narendra Modi’s digitalization in Education and resonates in the National Education Policy.
Ms. Sheryl Sandberg, Chief Operating Officer, Facebook, gave an example where more than 1 lakh educators from across thousands of schools are using Workplace by Facebook where they shared advice, preventive measures, latest news, and developments amid the Covid 19 pandemic.
In the post-Covid-19 scenario, remote working and Work From Home is poised to increase drastically. According to a recent survey by a leading computer manufacturer, 74 percent of people in India say they will continue to work from home more than they did before the Covid-19 pandemic, while another survey mentioned that an average person is saving nearly two hours of commute daily along with a cost savings of almost Rs. 5,500.
Workplace from Facebook has become an ideal tool for supporting this shift with large corporates like AstraZeneca, Starbucks, Airtel, among several others, already embracing Workplace’s features and benefits from Facebook. Adosphere aims to reach out to popularise innovative mechanisms of the Workplace to making work more comfortable, efficient, and practical while saving a considerable amount of resources.
Mr. Abhijit Sonagara, Partner, Workplace from Facebook and Founder, Adosphere said to Prittle Prattle News by sharing a press release, “We are pleased to partner with Prose Integrated for promoting Workplace from Facebook in India. Facebook’s global team has constantly been upgrading and introducing new-age features relevant to the Indian market. The team at PROSE will be of great assistance to enhance visibility to key decision-makers in corporate India and facilitate their migration to the Workplace from Facebook platform.”
Speaking on its new mandate with Adosphere, Mr. Setu Shah, Founder & CEO, PROSE Integrated, said, “Our team will assist Adosphere to create awareness and populate the relevance of Workplace from Facebook in the post-Covid-19 world. Facebook’s partnership with Oculus will bring new age AR/VR products in India to revolutionize the Workplace. We are delighted to partner Adosphere in this journey to market such new age products.”
About PROSE Integrated:
Over the last six years, PROSE Integrated has worked with over 80 clients across multiple sectors. With a presence in Mumbai, Delhi, Bangalore, Kolkata, and Singapore, the firm has witnessed rapid growth, crossing annual revenue of USD 1mn. Its USP combines traditional Public Relations and Digital solutions with powerful tools based on Social listening, Machine Learning, and Artificial Intelligence. The firm is trusted by MNC brands like DIAGEO, Bayer, KKR’s Renewal Energy arm, Parkway Singapore, and top Indian corporates such as Kirloskar Group, KPIT, Reliance Securities, and Ampersand Group, to name a few.
About Adosphere:
Adosphere is a Digital Marketing Company operating out of Mumbai, Bengaluru, and Ahmedabad. It provides complete and 360-degree digital solutions to governments, business organizations, political entities, and non-government organizations to manage and transform their digital presence. Leveraging its experience with digital platforms, and combined with its accessibility to cutting-edge technologies, Adosphere offers well-calculated and RoI driven digital strategies to its clients. Adosphere has catered to the world’s biggest brands and successfully executed more than 1000 campaigns for more than 100 organizations across diverse sectors with total outreach across 200 million people. It has recently successfully on-boarded over 1.2 lakh Gujarat government teachers on Workplace, making it among the most significant digital transformation in government schools.
For further queries, kindly contact
Email: adosphere@proseintegrated.com
