Business

E-commerce gig hiring picks up steam ahead of the festive season: Taskmo Gig Index

  • 66% monthly growth in the gig work
  • Amazon and Flipkart top the chart in e-commerce hiring
  • Demand for gig hiring in Tier 2 markets is higher than in Tier 1 markets

Taskmo, Quess Corp. backed, an on-demand Gig Tech platform, has witnessed over a 66% rise in gig work during June this year. As many as 5 lakh gig tasks were offered during the month compared to 3 lakh gig work in May this year as Fintech and E-Commerce companies started preparations for the upcoming festive season. 

According to Taskmo Gig Index (TGI), a tool showcasing monthly demand and supply trends in gig work across the country, Fintech, FMCG, and Hyper-tech apps have also shown growth in offering gig work in June. Commenting on the gig job trends for June 2022Prashant Janadri, Co-Founder, Taskmo, said, “Typically, June is a period when merchandising companies gear up for the festive season demand. However, since this year, the market has rebounded from two years of COVID-19 setback; we observed a tremendous seasonal hiring demand across the industry. Specifically, around festive sales season, plenty of direct and indirect gig job opportunities are coming from multiple e-commerce platforms such as Flipkart and Amazon, which are the top recruiters in the months.”

As per the Taskmo Gig Index, demand for gig workers rose across Fintech (up 14 percent) and E-commerce (up 11% percent) sectors, with companies such as Epay, Amazon pay, Amazon, and Flipkart driving the highest job opportunities in the past one month. The percentage has increased given the upcoming Great Indian Sales and Prime Day Sales on Amazon and Flipkart.

Lohit Bhatia, President, Workforce Management, Quess Corp., says, “In the Indian market, season sales are critical for most sellers as it continues to strengthen their businesses in the post-pandemic phase. In addition, the stipulated period also generates numerous job opportunities for gig workers and the supply chain sector, bringing real job festivals to most households. While these seasonal job opportunities create a greater customer experience, they do bring progress to the entire financial ecosystem. By employing gig workers to perform tasks with bigger brands, we are doing our bit towards the growth in the industry and the economy.” 

In June, the gig market witnessed a mounting gig job demand in the e-commerce sector, fostering a similar trend for job roles such as last-mile delivery executive, pickers, packers, sorters, customer support, and field sales executives. 

E-commerce leads as the growth driver for delivery executive roles

The pandemic-led consumer buying behavior has built significant growth in platform usage and digital payments. These trends have added to the sprouting demand for gig workers in Fintech and E-Commerce industries in the past two years, which continue to gain momentum amid the festive season. 

Other tech-based companies such as Britannia & ITC oversee FMCG hiring (up 8 percent). Similarly, Medbuddies, Mfine, Dunzo, and Zepto top the chart across Healthtech and Quick commerce sectors observing job demand (up 6 percent). Edtech (up 5 percent) and Foodtech (up 4 percent) industries have also experienced steep demands for gig workers on leading platforms such as Byju, Swiggy, Zomato, etc.

Following the growth of the e-commerce sector, job profiles such as last-mile delivery executives hiring increased by 12%, followed by a 10% growth for the Tele-callers role in June. In addition, the Index observed a positive month-on-month hiring trend for the gig job roles such as Business Development Executives (9%), Digital and Brand Promoters (6%), Field sales executives & Micro-Influencers (4%).

Demand in Tier 2 and Tier 3 markets continues to grow.
The overall gig hiring boosted in Tier 2 cities (up 11 percent), and the Tier 3 market (up 13% percent) as prominent recruiters strengthened their presence in these markets, promoting a trend of hyper-local recruitment. Amongst all the monitored cities, Mysore outpaced Tier 1 cities, with a 23% rise in gig hiring demand, followed by Bengaluru (up 16 percent), Kanpur (up 14 per cent), Lucknow (up 13.3 per cent), Bhopal (up 13.3 per cent), Coimbatore (up 12.7 percent), Shivamogga (up 12.7 per cent), and Delhi (up 12 per cent). 
While the overall hiring has declined in the Tier 1 market by 12 percent compared to May month, the city-specific figure showcases moderate hiring activity in markets such as Bangalore, Delhi, Chennai (up 8.3 per cent), Mumbai (up 2.5 per cent), Hyderabad (up 2.6 per cent).
About Taskmo Gig Index
The Taskmo Gig Index (TGI) is an extensive and wide-ranging analysis of gig job posting activity conducted by Taskmo. Based on a real-time review of the demand and supply for gig work across India, The Index report details various trends in gig jobs across sectors and occupations. It also highlights the development in the gig economy as per the demographic dividend, work model trend, and workforce age group.
Period for the report
The current Taskmo Gig Index report details various trends in gig jobs during June 2022.
About Taskmo 
Taskmo, India’s largest Gig discovery platform, helps large corporates, brands, and start-ups across the industries by providing gig workers to perform various tasks. Its mission is to digitize gig jobs for the next half a billion internet users.
Taskmo uses artificial intelligence and a unique algorithm to help gig workers find digital & hyperlocal tasks on their platform. Its robust tech stack provides real-time visibility for businesses to track tasks and enables trained gig workers to find work nearby. The platform also provides training and upskilling courses to gig workers to ready them for various tasks. Its services are also available across many regional languages.
Taskmo has completed one million+ tasks with the help of over 7,50,000 gig workers in 2021. Their clients range from start-ups to Fortune 500 companies, including Amazon, Flipkart, Tata Group, Reliance, Paytm, Byju’s, Uber, Ola, Swiggy, Zomato, SBI, Airtel, ITC, Bharatpur, Phonepe, and BigBasket among others. Taskmo is currently serving across 4,000 pin codes in the country.
This article was shared with Prittle Prattle News as a Press Release.
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