Collaborated with 15 micro and macro influencers; expected to expand the collaboration.
Sandu Pharma, a trusted name in the Ayurveda for over two centuries, has opted for the new marketing age by collaborating with India’s holistic digital marketing agency, Vavo Digital. The main objective of the digital campaign is to go beyond Sandu Pharma’s standard audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising and influencing.
Receiving encouraging responses for the already deployed two campaigns for Sandu Pharma’s signature products – Makarprash and Gulkand. Vavo Digital is now planning to design campaigns delivering an impactful key message of the brand through collaboration with a relevant set of 15 Micro and Macro Influencers. The designing of the campaign comprises identifying the appropriate influencers that match the image of a brand like Sandu Pharma and who own significant, pertinent, yet real followers. The critical message is that the science of Ayurveda has an array of options for immunity-building supplements with minimal side effects yet highly cost-effective.
Speaking on the collaboration, CEO & Founder, Vavo Digital, Neha Puri, shared, “It is a matter of honor not only to be associated with a brand like Sandu Pharma but also be a catalyst for their marketing campaign with a fresh outlook. We have the advantage of working with the pioneers of the Ayurveda industry and helping propagate the ideology and benefits of the age-old ethnic medicinal practice to the current generation of our nation. We look forward to creating and designing effective campaigns for Sandu Pharma and delivering the key message to the end user.”
Shivani Sandu, Marketing Head at Sandu Pharma, shared her thoughts, “Our interaction with VavoDigital helped us explore a new form of marketing on the social media platform Instagram. The proposed plan was to undertake influencer marketing via influencers appropriate to the brand and the product. The research behind the campaigns was detailed and noteworthy. The target brand values and audience were in tandem and thus helped achieve desired results. The team at VavoDigital is young, eager to put out the best possible campaign, and values time.”
The fundamental on which Vavo Digital works to create conducive and end-to-end advocacy for the brand has yielded expected results, and a similar trajectory is projected soon.
Vavo Digital is India’s first influencer marketplace that makes the brand-influencer marketing process seamless through its network of efficient influencers in amalgamation with its three-tiered communication process. It connects brands and influencers digitally and directly via a technology-enabled platform.
Over 123 years, Sandu has created a name for itself as a reputed company for its precise manufacturing practices and as a leading brand trusted in Ayurveda and Herbal pharmaceuticals in India. Sandu is a quality benchmark amongst doctors, practitioners, and ordinary people. This has enabled the company to gain visibility in the country and across borders. The secret of Sandu’s success lies in its commitment to quality and firm adherence to the basic tenets of Ayurveda. Today, the fourth generation of Sandu at the helm implements a seamless confluence between tradition and modern pharmaceutical practices. The company is growing, but without compromising on the quality in any way. Sandu has been manufacturing Quality Ayurvedic products that promote Healing, Prevention, and Longevity by harnessing the power of Ayurved.
This article is drafted by Prittle Prattle News in the form of an Interview.
