Ather Energy’s 57th Experience Centre in India and 06th in the state
Ather Energy, India’s first intelligent electric scooter manufacturer, today opened its first Experience Centre – Ather Space – in Madurai’s Alavai Nagar.
The opening of Ather Space, in collaboration with ARC Group, is motivated by the company’s desire to meet expanding demand and make EVs more widely available in the country.
The all-new Gen 3 Ather 450X and 450 Plus will be available at the new Experience Centre.
Ather Space is well-equipped to give a one-of-a-kind ownership experience as well as full service and support to its owners.
The new Experience Centre is a dynamic, tactile, and interactive space that aims to educate customers about every aspect of the vehicle and provides a complete overview of the various parts with a striped-bare unit on display.
Consumers in the city can also book test-ride slots on Ather Energy’s website before visiting the Experience Centre.
“Tamil Nadu is one of the largest markets for Ather Energy, with a high rate of EV adoption.” Our five retail shops in Tamil Nadu have been extremely successful. The introduction of the new and improved Gen-3 450 platform has piqued the curiosity of a broader variety of consumers in the state. We can now meet consumer demand in Madurai thanks to the new Experience Centre. We have also strategically invested in ramping up our supply chain to match the increased demand across the country, which has resulted in a considerable reduction in waiting times across the state.”
Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy, stated on the occasion,
“With major disruptions happening in traditional mobility, it’s not a surprise that the pace at which e-mobility is becoming the norm, especially in the two-wheeler space. Ather is doing phenomenal work at developing charging infrastructure throughout the country, mitigating range anxiety. With ARC Group’s expertise, I’m sure we will create a great experience for our customers. ARC Group is glad to associate with such pioneers and game changers in technology and design.”
Mr. Siddarth CS , Director, ARC Group, said
Ather Energy has a long history with Tamil Nadu and has continued to invest strategically in the state to create a favourable ecosystem for EVs.
Ather built its first Experience Centre in Chennai in 2019, and the brand began operations at the Hosur manufacturing facility in 2021, responding to demand from across the country.
The business has made significant investments in improving the state’s public charging infrastructure, including the installation of 50+ Ather Grids, Ather’s rapid charging network.
Ather Energy teamed with TNPL 2022, the 6th edition of India’s largest regional cricket league, to reinforce Ather’s commitment to make EVs mainstream in the country and the brand’s focus on investing in the state of Tamil Nadu.
Ather Energy is one of the few OEMs that invests in charging infrastructure as well.
The company has already placed three fast charging points, Ather Grid, in Madurai and wants to add another eight to ten throughout the city to strengthen the charging network.
Ather Energy also helps customers install home charging systems in their apartments and buildings. Ather Energy currently has over 500 Ather Grids installed around the country.
In Madurai, the ex-showroom price for the new Ather 450X after the Fame II modification is INR 1,58,872 and INR 1,37,362 for the Ather 450 Plus.
About Ather 450X Gen 3
The Ather 450X Gen 3 scooter is one of the quickest and smartest in its class, and it comes in three colours: grey, mint green, and white.
The scooter has a 6kW PMSM engine, a 3.7 kWh lithium-ion battery, and four riding modes. In addition to the Eco/Smart Eco, Ride, and Sport models, Ather Energy has launched a new high-performance variant called ‘Warp.’
In Warp mode, the Ather 450X Gen 3 can accelerate from 0 to 40 mph in 3.3 seconds, making it one of the fastest scooters in the 125cc category and an excellent choice for navigating city traffic.
The Ather 450X Gen 3 has the fastest charging rate in the electric two-wheeler category, with a charging rate of 1.5km per minute.
The electric scooter also has a 4G SIM card and Bluetooth connection, allowing users to handle phone calls and music on the touchscreen dashboard.
The 17.78 cm (7″) touchscreen dashboard has a 16M colour depth and a Qualcomm Quad-Core CPU. The Ather 450X Gen 3 uses Android Open Source to provide Google Map navigation, onboard diagnostics, and other unique features like Over-the-Air updates, Auto Indicator off, and Guide-me-home lighting.
About Ather Energy
