BharatPe launches ‘My Shop My Ad’ campaign for its merchant partners with Rohit Sharma and K L Rahul

BharatPe, one of India’s leading fintech companies, today announced the launch of its new and one-of-a-kind marketing campaign called ‘My Shop My Ad’.

This first-ever campaign in the fintech industry in India gives millions of offline merchants of BharatPe an opportunity to create their own video advertisement- featuring India’s star cricketers, Rohit Sharma or KL Rahul.

The merchants can create customized advertisements for their own shops in multiple languages. Merchants would be able to share their personalized advertisements directly with their customers. BharatPe has partnered with to build the technology platform for this offering.

  • BharatPe launches new campaign which enables small shopkeepers to create their own ad with Rohit Sharma and KL Rahul
  • The personalized advertisement can be created in Hindi, Tamil, Telugu, or Kannada, and can be used by shopkeepers to attract more customers this festive season

The process of creating the advertisement is simple. Shop owners can create their own personalized advertisements via the BharatPe app by following 3 simple steps.

Merchants can go on the BharatPe app and visit the ‘My Shop My Ad’ section. They will be required to submit their business details like shop name, contact, and business category.

Post this, they will need to upload a picture of their shop facade in portrait mode. The personalized ad is created and delivered to the merchants within 48 hours.

“We are excited to announce the launch of ‘My Shop My Ad’ campaign. This initiative will empower the next-door retail shop owners to have their own customized advertisements with famous cricketers and in turn, be able to attract more customers to their shops. I am confident that this initiative will have a positive impact on their business. We tried this with a limited set of merchants in the pilot phase and the response has been overwhelming. I am confident that this initiative will encourage more merchants to join hands with BharatPe and help us expand our reach across the country. It has been a wonderful experience working with the team at for the campaign and we look forward to creating more personalized campaigns for our merchants in the near future, as we continue to stay committed to our vision of empowering millions of offline merchants and Kirana store owners in the country.”

Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said,

“Working with BharatPe, a pioneer in the Fintech space was a great experience for and this is only the beginning. With the growing demand for personalization, humanizing customer journeys continue to be’s north star and we are anticipating great developments in generative AI in the next year. For BharatPe, we unlocked new levels of personalization with pictures of storefronts as video backgrounds and audio in local languages, which means BharatPe’s 10 million store owners will get to create their shops’ ads with digital avatars of Rohit Sharma and KL Rahul in Kannada, Tamil, and Telugu based on their preferences ”

Ashray Malhotra, CEO and Co-founder,

About BharatPe

BharatPe was launched in 2018 with the goal of bringing financial inclusion to Indian merchants.

BharatPe released India’s first UPI interoperable QR code, as well as the first zero MDR payment acceptance service, in 2018.

Following Covid, BharatPe launched a card acceptance terminal called BharatSwipe in 2020.

The company is a leader in UPI offline transactions, now supporting 1 crore merchants across 400 cities and processing 18 crores+ UPI transactions per month (annualised Transaction Processed Value of US$ 20 Bn in payments).

Over 7500 crores in loans have already been disbursed to over 400,000 merchants through the organisation. BharatPe’s POS business processes about $4 billion in payments on its machines each year.
To date, BharatPe has raised about US$650 million in equity. Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital are among the company’s notable investors.
The firm announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty programme company with over 100 million members, in June 2021.
The Reserve Bank of India granted Centrum Financial Services Limited (Centrum) and BharatPe a Small Finance Bank (SFB) licence in October 2021. (RBI).
With the launch of postpe in October 2021, BharatPe also entered the Buy Now Pay Later industry.
This article was shared with Prittle Prattle News as a Press Release.
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