Prittle Prattle News in a conversation with Sagar Gupta, Founder of Ekkaa Electronics: Steering India to Global Manufacturing Leadership.
In the heart of India’s bustling industrial landscape, Ekkaa Electronics has emerged as a beacon of innovation and self-reliance. Founded in 2018, this powerhouse has quickly ascended to the pinnacle of the electronic display industry, becoming India’s number one Original Design Manufacturer (ODM). With a relentless commitment to the ‘Make in India’ initiative and a forward-looking vision, Ekkaa has not only challenged the status quo but has set new benchmarks for excellence in manufacturing.
1. Journey to the Top: Could you share the story behind Ekkaa’s inception and its rapid rise to become India’s number one ODM player in the electronic display industry?
Journey to the Top: Ekkaa Electronics embarked on its illustrious journey fuelled by a potent blend of vision and opportunity. Since its inception in 2018, Ekkaa has soared to unprecedented heights, emerging as India’s premier Original Design Manufacturer (ODM) in the electronic display industry. With an annual revenue surpassing Rs 600 crore and a diverse portfolio catering to over 100 businesses, our ascent speaks volumes about India’s manufacturing prowess. Leveraging our founder’s three-decade legacy in semiconductor distribution, Ekkaa disrupted the market with LED TV manufacturing, a sector dominated by China. Today, Ekkaa’s influence reverberates globally, a testament to our commitment to quality, innovation, and the ‘Make in India’ initiative.
2. Embracing ‘Atmanirbhar Bharat’: Ekkaa has positioned itself as a champion of self-reliance in manufacturing. How do you ensure that your in-house production competes on a global scale, especially against established players from China, Japan, and Korea?
Embracing ‘Atmanirbhar Bharat’: Ekkaa Electronics embodies the spirit of ‘Atmanirbhar Bharat,’ championing self-reliance in manufacturing. Our journey from inception to industry leader epitomizes India’s quest for economic independence. Despite fierce competition from global giants in China, Japan, and Korea, Ekkaa has etched its mark on the global stage. Through strategic partnerships and a relentless focus on innovation, we’ve positioned ourselves as torchbearers of indigenous manufacturing excellence. With a projected investment of Rs 1,000 crore in our new manufacturing facility, Ekkaa is poised to catapult India into the league of manufacturing superpowers, forging a path of self-reliance and prosperity.
3. Cutting-edge Manufacturing: With your new factory set to be the largest in-house manufacturer in the country, what are the key technological advancements and equipment that Ekkaa is leveraging to achieve such high production capacity?
Cutting-edge Manufacturing: Ekkaa’s forthcoming manufacturing facility stands as a beacon of innovation and efficiency, poised to redefine India’s manufacturing landscape. With an investment of Rs 400 crore in land, equipment, and facilities, our state-of-the-art factory in Noida will be the largest in-house manufacturer in the country. Leveraging advanced technologies such as AI-driven robotics and automated assembly lines, Ekkaa aims to achieve unparalleled production capacity. By integrating cutting-edge equipment and processes, we’re revolutionizing the way electronic displays are manufactured, setting new benchmarks for quality, efficiency, and scalability.
4. Strategic Partnerships and Market Expansion: Could you elaborate on Ekkaa’s association with major brands and your plans to enter the global market? How do you navigate the complexities of international trade and competition?
Strategic Partnerships and Market Expansion: Ekkaa’s strategic partnerships with major brands signify our commitment to global expansion and market leadership. Collaborations with industry giants underscore Ekkaa’s stature as a trusted partner in the electronics industry. As we set our sights on the global market, we navigate the complexities of international trade and competition with strategic acumen and foresight. With a robust network of partners and a relentless pursuit of excellence, Ekkaa is poised to seize new opportunities and solidify its position as a global leader in electronic display manufacturing.
5. Innovation at the Forefront: You mentioned an interest in developing app-integrated display systems and smart home devices. How does Ekkaa plan to lead innovation in these areas, and what can consumers expect in the near future?
Innovation at the Forefront: Innovation lies at the heart of Ekkaa’s DNA, driving our relentless pursuit of excellence and consumer-centric design. Our commitment to innovation is reflected in our plans to develop app-integrated display systems and smart home devices, catering to evolving consumer needs and preferences. With a projected investment of Rs 1,000 crore in Noida, Ekkaa is poised to lead innovation in these areas, revolutionizing the way consumers interact with electronic displays. By harnessing cutting-edge technologies and fostering a culture of creativity and experimentation, Ekkaa is poised to shape the future of electronic displays and redefine the consumer experience.
6. Challenges and Competitiveness: Competing with giants in the industry requires strategic planning and execution. What have been some of the major challenges Ekkaa faced, and how have you overcome them to remain competitive?
Challenges and Competitiveness: Ekkaa’s journey to the summit of the electronic display industry has been marked by formidable challenges and fierce competition. From supply chain disruptions to technological bottlenecks, we’ve encountered obstacles at every turn. Yet, adversity has been our greatest teacher, fueling our determination and resilience. By embracing change, adapting swiftly, and staying ahead of the curve, Ekkaa has overcome every challenge to emerge stronger and more competitive. Our unwavering commitment to quality, innovation, and customer satisfaction has been instrumental in propelling us to the forefront of the industry, where we continue to thrive amidst adversity.
7. Vision for the Future: With digital displays replacing traditional advertising mediums in urban landscapes, how is Ekkaa preparing to meet the rising demand? What are your long-term goals for the company, and how do you plan to achieve them?
Vision for the Future: Ekkaa’s vision for the future is bold and ambitious, driven by a steadfast commitment to innovation, excellence, and societal impact. As digital displays reshape urban landscapes, Ekkaa is poised to meet the rising demand with cutting-edge solutions and unparalleled quality. Our long-term goals include catalyzing societal change, redefining consumer experiences, and establishing Ekkaa as a global leader in electronic display manufacturing. With a strategic focus on innovation, sustainability, and customer-centricity, Ekkaa is primed to shape the future of electronic displays and leave an indelible mark on the world stage.
In conclusion, Ekkaa Electronics stands as a testament to Indian innovation, resilience, and entrepreneurial spirit. As it continues to break new ground and challenge global competitors, Ekkaa is not just manufacturing electronic displays; it’s crafting the future of digital experiences. With every advancement, Ekkaa reiterates its commitment to quality, innovation, and the indomitable spirit of ‘Atmanirbhar Bharat,’ paving the way for a brighter, technologically advanced future.
