Technology

Ayekart Fintech, India’s first integrated digital platform for Food & Agri value chain

His expertise in designing strategic initiatives and building out the core of the business will be the backbone for Ayekart.

Appoints Mr. Aditya Khanna as Chief Transformation Officer and Mr. Sachin Dubey as Group President – Strategic Initiatives

Ayekart, India first integrated digital technology platform for the agriculture value chain today announced the appointment of Mr. Aditya Khanna as Chief Transformation Officer and Mr. Sachin Dubey as Group President – Strategic Initiatives.

Ayekart has built up a platform for digitally enabling the supply chain ecosystem of MSMEs, distributors, retailers, and farmers.

“Ayekart has built a holistic ecosystem empowering small businesses and entrepreneurs across the agricultural value chain.

On his appointment, Aditya said,

It uses a technology platform that generates actionable insights and seamlessly connects producers with aggregators, manufacturers, and retailers.

The firm is supported by cross-sectoral expertise and continues to enable sustainable growth for its client base.

I am glad to be a part of the journey that uses the trifecta of technology, finance, and services to create targeted solutions for each stakeholder, enabling greater sustainability, profitability, and growth.”

Aditya Khanna has over 20 years of experience in setting up, scaling businesses, and advising CXOs across various industries (BFSI, Automotive, TTH, and Retail) on business transformation and driving profitable growth across India, the US, Africa, Asia, and other geographies.

An alumnus of IIM Calcutta, Aditya has significant expertise in transforming businesses, recently establishing a practice for digital business transformation in India for Publicis Groupe and built cutting-edge digital experience and e-commerce platform solutions for its clients.

Reacting to his appointment, Sachin said, “I am pleased to take on this new role at India’s first integrated digital platform that addresses the needs and challenges of the end-to-end food and agricultural value chain.

Our key differentiator is enabling and partnering with all stakeholders, including FPOs, FPCs, small aggregators, millers, processors, retailers, and distributors, for mutual benefit and sustainable growth. We intend to keep this at our core while strategically expanding our portfolio to introduce new business verticals focusing on each of these stakeholders holistically.”
Sachin Dubey, an alumnus of IIFM, comes with 22+ years of work experience running social impact, skill-building, and CSR initiatives for public and private entities.
In a previous role, Sachin helped develop strategy and implementation plans for assessing officials under the Government of India’s ambitious “Mission Karmayogi.” He also worked with Pearson Plc, heading
their International Qualifications and Vocational Training business in India Speaking on the appointments, Mr. Debarshi Dutta, CEO & Co-founder, Ayekart, stated, “We are delighted to welcome Mr. Sachin Gupta and Mr. Aditya Khanna as a part of our leadership team.
Sachin has a consistent track record of business growth and P& L turnaround and has experience working with a wide array of institutional partners, central and several state governments, and corporates.
His expertise in designing strategic initiatives and building out the core of the business will be the backbone for Ayekart.
Aditya’s extensive commercial experience in bridging the gap between business & technology and generating value through Digital Business Transformation, Business Strategy, and Experience design
is an ideal fit for growing our service offerings. He has always been a keen business leader, and it is an honor for us that he teamed up with Ayekart.”
Mr. Dutta added, “We believe that both Aditya and Sachin will help us evaluate the prospects of new opportunities, champion key strategic initiatives, and achieve transformational change that will carry us through our next growth stage as a company.” The announcement follows Ayekart’s recent equity and debt funding of $5.5 million from Caspian and Siply.
About Ayekart:
Ayekart Fintech Pvt. Ltd. is India's first Integrated digital platform designed to address the needs of the Food and Agri value chain by enabling traditional businesses, including MSMEs, traders, retailers, and producers.
Ayekart’s platform ecosystem uses technology to drive efficiency & access, grows trade through increased market linkages, and enhances trust through real-time visibility and transparency across the ecosystem.
Multiple financial institutions have leveraged its robust analytics & AI/ML capabilities and the market access it provides to successfully deliver supply chain finance and other financial products to participants across the food and agriculture value chain.
Ayekart has built a network of 11,000 + participants (MSMEs, retailers, traders, FPCs/FPOs, processors) and has handled transactions worth INR 400 crores.
This article was shared with Prittle Prattle News as a Press Release.
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