India’s pioneer clean beauty curator now expands offline to offer an extraordinary in-store experience
After raising close to USD 2 Million through funding to power the next phase of growth, Sublime Life – India’s Pioneer Clean Beauty curator is all set to inaugurate a first-of-its-kind offline store in Gurugram today. Following the significant growth of the brand in the country through its e-commerce model, this new store will offer the best-curated brands of sustainable, ethical, effective, and cruelty-free skincare products.
In recent years, the format of shopping might have moved from physical to digital, but the ‘try-before-you-buy’ concept still dominates. Designed to house the best-selling products, Sublime Life aims to bring an extraordinary in-store experience for clean and vegan beauty lovers.
With a special focus on eco-conscious women in the age group of 25-45, the store is all set to provide a truly personalized experience to all its customers, along with novel solutions for their skin & hair concerns. Inclusive of over 125 SKUs across categories such as skincare, haircare, bath & body, make-up, and K-beauty, this flagship store will display over 16 pro-planet beauty brands. Ranging from concern-based & ingredient-focused exclusively available brands such as MartiDerm (Spain) to Faith In Nature (UK), and more, these products exude sustainable luxury and meaningful beauty in affordable prices ranging between INR 300 – INR 8,499.
Bookmarking its first offline footprint, the Founder of sublime Life, Deep Lalvani said, “Opening Sublime Life’s first stand-alone store is an important milestone in our brand’s journey as a leading and pioneering curator of clean beauty brands. We envision building a unique experience and engagement with consumers to meet their skincare, haircare and beauty requirements while playing a role of educating consumers on clean and sustainable options. We are extremely excited with some of the concepts and events we will bring in store and cannot wait to showcase this to the world.”