SOTC Travel expands presence in New Delhi to target significant demand

Opens franchise outlet in premium Greater Kailash-2

With a strategic focus on expanding the company’s footprint by tapping into the high potential market of New Delhi, SOTC Travel, a leading omnichannel travel and tourism company, recently inaugurated its franchise outlet at M Block Market, Greater Kailash-2. The premium location of the outlet will also cater to nearby areas of South Extension, Haus Khas, Safdarjung Enclave, New Friends Colony, Green Park, and other nearby areas of South Delhi. Greater Kailash-2 is an important source market for SOTC Travel in New Delhi and offers the company a range of valuable segments like millennials, families, couples, and business owners.

Travelling in the new normal can be stressful, and hence to navigate through the dynamic changes in travel and health protocols, SOTC Travel’s expert holiday planners will provide much-needed assistance to customers and help plan their perfect holiday.

Additionally, to strengthen customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers, among many other precautions, builds on its “Assured” travel safety protocols – developed in association with Apollo Clinics.
TravShield & Assured together, ensure best-in-class safety and protection for travellers in the post-Covid era, covering every distribution, delivery, and partner touch point in the travel ecosystem.

SOTC Travel’s internal survey highlights insightful travel trends from Greater Kailash-2. A significant 76% of its customers are keen to take a holiday and to cater to the strong pent-up demand, SOTC Travel has introduced an array of luxury and premium holidays, special personalized holidays, ready books, and customized air-inclusive holidays with Emirates Holidays and Vistara Getaways. Customers are also displaying a growing interest in eclectic stays, experiential holidays, domestic cruises, safaris, and biking trips.

Long haul and mid haul destinations driving demand from Greater Kailash-2 include Australia, New Zealand, Europe, UK, USA (for visa holding customers), Turkey, and Egypt; equally closer to home favourites and hassle-free/easy visa destinations including Singapore, Thailand, Indonesia, Malaysia, Maldives, and Mauritius. Customers are keen to explore newer destinations like Seychelles, Jordan, Kenya, South Africa, Bhutan, and Nepal. Domestic favourite locales are Kashmir, Himachal Pradesh, Leh Ladakh, Uttarakhand, Madhya Pradesh, Goa, Andamans, Kerala, and the North East.

SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance, Visa Services, etc.

Mr. Daniel D’souza, President & Country Head – Holidays, SOTC Travel, said, “New Delhi continues to remain a strong source market for SOTC, and we are happy to announce the opening of our new outlet at M Block Market, Greater Kailash-2. Customers from New Delhi have displayed over 3x growth in demand since the pandemic, and to inspire the discerning travelers from this high potential market to take their much-needed holiday, the location of our new outlet was chosen to leverage its significant catchment across multigenerational families, millennials, couples, and business owners.”

He further added, “We are delighted to associate with Mr. Rahul Kaushik and Mr. Mudit Garg as our franchise partners for the new outlet. Being travel enthusiasts, they bring a wealth of extensive network in the region that will strongly assist SOTC to further strengthen our presence in this growing market and thereby assist our customers plan their perfect holiday. We extend a warm welcome to our customers and our in-store experts look forward to co-curate and plan a memorable holiday for the upcoming summers.”

About SOTC Travel: SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading omnichannel travel and tourism company active across various travel segments, including Leisure Travel, Incentive Travel, and Business Travel. SOTC was established in 1949. Since then, it has escorted millions of travelers across the globe for more than 70 years to various destinations around the world. A new-age innovative holiday maker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays, and we want Indians to prioritize their holidays.

This article was shared with Prittle Prattle News as a Press Release.
Must Read – Dalmia Bharat 
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