Ziggy rolls special offers around pet grooming, meals, and accessories across online and offline channels to make the day memorable for pets.
This Friendship day, India’s first tech-enabled omnichannel pet-care platform, ZIGLY, joins hands with MARS Petcare, the world’s largest pet food brand, to feed stray dogs. With an aim to ensure good health and well-being for these furry voiceless human companions, free pet meals for stray dogs will be distributed between the fifth to seventh of August across the Delhi NCR region. The initiative is in line with the brand’s collective fundamental belief- ‘Performance with Purpose,’ which intends to strengthen its voice to ensure the good health and wellbeing of pets and encourage pet lovers in the country.
Celebrated on the first Sunday of every August, Friendship day is earmarked for rejoicing one of the purest and most special bonds in a person’s life – friendship. However, the celebration has never been conditioned for just humans. Hence, complimenting brand Ziggy in collaboration with MARS Petcare, decided to encourage people to not only thank their human friends but also celebrate the importance of ‘man’s best friend -their furry friends in life. Additionally, special offers around pet grooming, meals, and accessories are being rolled out across online and offline channels to make the day memorable for pets.
For every purchase of Pedigree made from Ziggy between August 5th to 7th, 2022, customers received a free bag of Pedigree dry food which they can use to feed stray dogs in their neighborhood in Delhi NCR. As a token of gratitude, they will also receive a coupon for their next purchase from Ziggy.
Speaking on occasion, Mr. Pankaj Poddar, Group CEO, Cosmo First (Ziggy), said, “On Friendship Day, people thank those who make their life a lot brighter and loving, so who better than our adoring pets with whom we share a special bond of love and care. At Ziggy, we are unceasingly working to make a living a lot easier and healthier for pets through our host of products and services across pet grooming, accessories, and healthy meals, all under one roof. Also, we are strengthening our presence pan-India to boost customer touchpoints and provide a quality pet parenting experience through our Omni- channel online and offline presence.”
“Through Covid-19 till present, MARS Petcare has fed more than 4 lakh meals to street dogs and cats. We are pleased to partner with Ziggy on this Friendship Day initiative, which aligns with MARS Petcare’s mission to create a better world for pets. With such activities, we continue to work towards stray feeding and improve the lives of street pets in India.”
Salil Murthy, Managing Director, MARS Petcare
