SBI General launches a heart-warming digital film #JoBhiHoHumDekhLenge

On the occasion of Diwali, SBI General, one of India’s leading General Insurance companies, unveiled a digital film #JoBhiHoHumDekhLenge that focuses on the significance of health insurance.

The digital film depicts how we often ignore our health while providing for our loved ones and aims to encourage people to invest in health insurance plans this Diwali in order to have a healthier tomorrow.

The poignant film highlights a father’s contribution to fulfilling each family member’s wishes by keeping his aspirations on the backburner.

The video depicts an emotional connect when the father receives a surprise gift in form of a health insurance policy, serving as a reminder for him to put his health security first amidst the chaos of fulfilling day-to-day life needs of the family.

The film’s narrative encourages people to prioritize their financial security while handling monetary responsibilities.

SBI General aims to propagate the message of security and reliance through this campaign. In such scenarios, SBI General is proud to “protect the protectors” i.e., those who work hard to give their families the finest care possible without expecting anything in return.

Diwali is the perfect opportunity to give them the gift of security through health insurance. It highlights the fact that the one who takes care of the whole family, SBI General stands by them and reiterates #JoBhiHoHumDekhLenge.

Further to the DVC, the film has been amplified on all social media handles of the company.

About SBI General Insurance Company Limited:

With the solid parentage of SBI, we at SBI General Insurance are committed to carrying forth the legacy of trust and security; and our objective is to become the most trusted general insurer for a transforming India.

Since our inception in 2009, we have grown from 17 branches in 2011 to over 137 branches across India. We have served nearly 10 crore consumers to far.

For the second year in a row, we were named ‘Insurer of the Year’ in the non-life category at the FICCI Insurance Industry Awards.
We have a strong multi-distribution model that includes Bancassurance, Agency, Broking, Retail Direct Channels, and Digital Partnerships.
We can reach the most remote corners of India thanks to our extensive network of distributors, which includes 22000+ SBI branches, agents, other financial partnerships, OEMs, and other digital partners.
We provide a comprehensive range of products across a wide range of business lines to customers in all segments such as Retail, Corporate, SME, and Rural, assuring accessibility in both digital and physical forms.
Our CSR program is driven by the mission of serving the most vulnerable communities and people at risk with sustainable interventions that can help in enhancing their lives.
In line with this objective, we have been associating with various NGOs and/or programs to contribute to various areas aligned with our focus areas of CSR philosophy, like health, road safety, sanitation, education, sustainability & livelihoods, and sports.
SBI General Insurance reported a 11% growth in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore.
With the increasing need of health insurance, we have a very channelized strategy for health insurance business, which has reflected in 50% growth in health insurance GWP for the FY2021-22.
This article was shared with Prittle Prattle News as a Press Release.
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