The report identifies the market to witness a YOY growth of 6.20% in 2022 at a CAGR of 7.04% from 2021 to 2026. The market potential growth difference will be USD 901.71 million during this period. The report is segmented by distribution channel (offline and online), type (organic menstrual pads and organic panty liners), and geography (North America, Europe, APAC, South America, and MEA).
Vendor Insights
The organic sanitary napkins market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. For instance, ALYK Inc.
offers organic sanitary napkins that provide female hygiene products, which include cotton pads, liners, cups, napkins, and many more, under the brand name of ALYK Inc.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
ALYK Inc. Bodywise (UK) Ltd. Corman USA LYV Life Inc. Rael Inc. The Procter and Gamble Co. TOTM Ltd. Unicharm Corp. Unilever PLC Veeda
Geographical Market Analysis
33% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for organic sanitary napkins in North America. Market growth in this region will be faster than the growth of the market in South America and MEA.
The growth of the region is attributed to the significantly high disposable income and proportion of working women. The presence of key vendors in the region that have wide access to retail and online distribution channels increases the market share of the region.
The penetration of the Internet is the highest in North America. The region also has a high number of people who purchase consumer products online. Hence, the penetration of organic sanitary napkins through online stores is high in the region.
Furthermore, countries such as China, Germany, UK, and Canada are expected to emerge as prominent markets for organic sanitary pad market’s growth during the forecast period.
Key Segment Analysis
The offline distribution channel segment will hold the largest organic sanitary pads market share in 2021 and will be accounting for the largest share during the forecast period. The growth is attributed to the large volume of sales through retail outlets and the presence of several retailers that offer organic sanitary napkins.
The growth in the number of offline outlets including supermarkets, hypermarkets, and drugstores in emerging countries such as India, China, and Brazil is expected to drive the growth of the global organic sanitary napkins market. In terms of type, the organic menstrual pads segment will account for the largest organic sanitary napkins market share during the forecast period.
The high level of comfort provided by thin menstrual pads has increased their adoption. Furthermore, ease and suitability are the key factors that are expected to drive the growth of the global organic menstrual pads market.
Key Market Driver & Challenge:
Sanitary napkins are essential for women during menstruation as they help them carry on with their day-to-day activities. However, side effects associated with their prolonged use could cause issues related to the health of women. These side effects are due to the raw materials that are used to manufacture conventional sanitary napkins.
Hence, women are exploring healthier alternatives to conventional sanitary napkins. Organic sanitary napkins are not associated with causing such conditions. Hence, their adoption is increasing. Organic sanitary napkins do not contain synthetic or chemical components. They are made from natural substances such as cotton and natural fibers such as banana fiber or wood pulp, which, in turn, will drive the market’s growth during the forecast period.
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