– Making safety features mandatory has had a positive influence on awareness of safety features
– Respondents willing to consider 4 or 5-star safety rated automobiles for their next purchase
– Readiness to pay extra for improved security features noticed
Mumbai, 13th December 2021: Mobility Outlook, a brand of CarTrade Tech, has released a new survey titled “Indian Consumers’ Safety Behaviour and Perception of Vehicle Security”.
The survey explores Indian customers’ automobile purchase habits as well as their attitudes towards safety, security, and associated technology. Mobility Outlook is India’s first and only platform that takes a holistic approach to the mobility industry, offering insightful perspectives on the entire mobility ecosystem. Nearly Mobility 270,000 responses from all across the country were gathered and analysed. Frost & Sullivan, Mobility Outlook’s validation partner, subsequently conducted a comprehensive analysis.
Making safety features mandatory has had a positive impact on safety feature awareness, as most of the respondents were acquainted with vehicle safety features. ABS, Airbags, Roll-over Mitigation, and other safety features were familiar to the responders. The finding’s revelation that 1/3 of respondents were uncertain about safety features in their current vehicle demonstrates a dearth of effective marketing and awareness campaigns. When asked about safety features they would consider for their next purchase, the vast majority picked critical safety features, with only 16% stating ‘not particular’.
According to the findings, the majority of the respondents were aware of vehicle safety ratings. The fact that 27% of respondents were unaware of safety ratings is grounds for serious concern. When asked what a higher safety rating means to them, most of the respondents said it means more safety features on vehicles and better occupant protection. 45% of respondents felt new vehicles would be safer than used vehicles, regardless of safety ratings, highlighting the need for better communication.
One of the survey’s significant outcomes was that 3/4 of respondents preferred to explore 4 or 5-star rated safety vehicles for their future vehicle purchases, and were willing to extend their budget for safety. This finding indicates a rising feeling of responsibility among the Indian customers. Safety features should be standard, driving inside city limits does not demand safety features, and there is no value in paying extra for safety features, were among the reasons given by those who were hesitant to increase their budget for safety features. These findings are concerning because they reveal a gap in people’s perceptions and associations with safety features.
Many of the respondents appeared to have a good and clear understanding of all of the security features in their existing and new automobiles. Respondents showed a strong inclination to pay extra for improved security features. Improved security features were believed to increase the resale value of vehicles by 17% of respondents. Nearly one-third of respondents mentioned they would be willing to spend more than INR 30,000 on upgraded security features. According to 30% of respondents, security features should be standard in all automobiles. One of the survey’s major takeaways was that respondents ranked Tata Motors, Maruti Suzuki, and Honda Cars as the vehicles with the most security features.
This article was shared with Prittle Prattle News as a Press Release by PRNewswire.
