As Prime Bae, super-star, and Prime Video super-fan, Varun Dhawan, will treat fans and audiences with ‘never heard before’ updates on all the amazing series and movies in the works at Prime Video!
Prime Video, India’s most loved entertainment hub, today announced Varun Dhawan, as the first Prime Bae, one of India’s most entertaining actors and a huge admirer and close friend of Prime Video.
Varun Dhawan, as #PrimeBae, will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects, but he will also ensure that the legions of Prime Video fans are the first (‘Before Anyone Else’) to come to know them as well!
Furthermore, Varun’s own, inimitable style will be on display as he spills the beans on themes ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?” leaving no stone unturned in order to uncover what Prime Video has managed to conceal!
Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives.
With Prime Bae, the brand aims to establish a humorous and tongue-in-cheek connection with the viewers via Varun Dhawan, who is not only an established movie star but is known and admired for his down-to-earth and friendly persona.
As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else.
“Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you, getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers worldwide. To begin with, I can confidently share that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned”
Varun Dhawan said,
“Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times, We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!”
said Sushant Sreeram, Head of SVOD Business, Prime Video, India.
Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms.
“Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevate an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”
Vasan Bala, who has directed the films said,
ABOUT PRIME VIDEO
Prime Video is a premium streaming service that provides Prime members with access to award-winning Amazon Original series, hundreds of movies, and TV shows, all in one convenient location.
- Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Toofaan, Sardar Udham, Gehraiyaan, Coolie No. 1, Gulabo Sitabo, Shakuntala Devi, Sherni, Durgamati, Chhalaang, Hello Charlie, Cold Case, Narappa, Sara’s, Sarpatta Parambarai, Kuruthi, #HOME, and Tuck Jagadish, along with Indian-produced Amazon Original series like Guilty Minds, Mumbai Diaries 26/11, The Last Hour, Paatal Lok, Bandish Bandits, Breathe, Comicstaan Semma Comedy Pa, The Family Man, Mirzapur, Inside Edge and Made In Heaven. Popular global Amazon Originals such as The Tomorrow War, Coming 2 America, Cinderella, Borat Subsequent Moviefilm, Without Remorse, The Wheel of Time, American Gods, One Night in Miami, Tom Clancy’s Jack Ryan, The Boys, Hunters, Cruel Summer, Fleabag, The Marvelous Mrs. Maisel, and many more are also included, all of which are available for unlimited streaming as part of a Prime membership. Content is available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali. Prime Video subscription is available in India at no extra cost with Prime membership for just ₹1499 annually or ₹179 monthly.
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- Improved experiences: Make the most of every viewing with 4K Ultra HD and High Dynamic Range (HDR) content. IMDb’s special X-Ray access allows you to go behind the scenes of your favourite movies and TV shows. Save it for later with choice mobile downloads for offline viewing.
- Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can purchase add-on subscriptions to other streaming services and get rental access to movies on Prime Video.
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- Rent: Consumers can enjoy even more movies, from new releases to classic favourites, available to rent – no Prime membership required. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smartphones, smart-TVs, connected STBs and Fire TV sticks. View titles available by visiting primevideo.com/store.
