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TVS Eurogrip Tyres unveils new brand campaign ‘Whistle Through Every Turn’

The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening

CHENNAI, TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out its new brand campaign – “Whistle Through Every Turn”- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist.

The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials.

Commenting on the new campaign, Mr P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “Our last campaign ‘Tame The Turns’ was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players. Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.” explained Mr. Madhavan.

Shot in a myriad of picturesque locales across India, three new 20 second brand films have been created exclusively for this campaign and will be aired during this IPL season to start with. The films are a beautiful concoction of interesting biking stories on one side while showcasing the high performance and quality of TVS Eurogrip Tyres on the other.
About TVS Srichakra Ltd.
TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the flagship companies of the USD 8.5 Billion TVS Group which is India’s largest Auto Ancillary conglomerate. With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence.

This article was shared with Prittle Prattle News as a Press Release.

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