Mumbai, TVS Eurogrip, one of India’s leading manufacturers and exporters of two and three-wheeler tyres as well as off-highway tyres has awarded its social media mandate to Ampersand, a vibrant creative agency.
Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip commenting on the partnership said, “We are committed to building a strong consumer brand; growth in the digital and social media space is critical for us to win with our target audience. We are confident that Ampersand’s young and energetic team will bring fresh ideas to the table and help us build an impactful and distinctive social presence.”
“TVS Eurogrip is a great brand and an exciting category to build on social. Not many brands in this category believe in the power of what social could do to improve the brand value or increase market share. We are confident we could raise the bar”, says Sushma Raghavan, who leads the brand team at Ampersand.
TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the USD 2 Billion TVS Mobility – the holding company for the businesses.
With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide.
Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions.
TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence.
Ampersand is a multidisciplinary agency with a young vibrant team of 30+ professionals with varied expertise in creative services, brand building, performance marketing, and content creation across both online and offline mediums.
This article was shared with Prittle Prattle News as a Press Release
