Mumbai, April 5, 2022: Thomas Cook (India) Limited – India’s leading omnichannel travel services company has been honoured with the award for ‘Masters of Risk – Hospitality Sector’ under the Large Cap category, at the CNBC-ICICI Lombard India Risk Management Awards, 2022.
The India Risk Management Awards recognises individuals and organisations who have significantly added to the understanding and practice of risk management, especially during this worldwide crisis and effectively devised & deployed a boundary-less Risk Management architecture that augments the strength of businesses in the new normal. Judged by the finest minds in the industry, the awards celebrate organisations and individuals who have brought risk management to the centre stage.
Thomas Cook India Group has been declared winner in the Masters of Risk – Hospitality Sector in the Large Cap category in recognition of its robust Enterprise Risk Management framework and effective use of technology. In the face of the COVID-19 pandemic, the Company’s processes have played a vital role in supporting the organization in continuously navigating and minimising risks, while maximizing business potential even in uncertain times.
Mr. Mahesh Iyer, Executive Director & CEO, Thomas Cook (India) Limited said, “As risks become more measurable and tangible, risk management is taking centre stage and becoming an integral strategic element for organizations. Despite the challenges of the pandemic, our robust enterprise risk management framework at Thomas Cook India played a pivotal role in our transformational journey helping us identify and address the elements that could potentially impact our business. My Team and I are honoured to accept the India Risk Management Award from CNBC-TV18 & ICICI Lombard, and thank the jury for recognizing our efforts for the 5th time. This award is a special honour and validates the sustained delivery of our teams, pan India.”
About Thomas Cook (India) Limited: Set up in 1881, Thomas Cook (India) Limited. (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Luxe Asia, Travel Circle International Limited (TCI 勝景遊), Sterling Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment Imaging (DEI), Go Vacation, Private Safaris East & South Africa
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 25 countries across 5 continents
TCIL has been felicitated with CNBC-TV18 & ICICI Lombard India Risk Management Award – Travel & Leisure Category 2021, The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour Operator at the Times Travel Awards 2018 & 2019 and Leading Company with Cutting Edge Travel Innovation at the Times Travel Awards 2018, Silver award for Asia’s Best Integrated Report (First Time) category at the Asia Sustainability Reporting Awards 2019, Best Risk Management-Framework & Systems at the India Risk Management Awards 2019; Best Cash Management Solution – India at the Asset Triple A Treasury, Trade, Supply Chain & Risk Management Awards 2018, Best Outbound Tour Operator at the SATTE Awards 2019, Excellence in Domestic Tour Operations at the SATTE Awards 2018, The French Ambassador’s Award for Exemplary Achievements in Visa Issuance – 2015 to 2019 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2019.
CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Limited – ‘CRISIL A+/Negative on the long-term bank facilities of TCIL and CRISIL A1 rating on the short-term bank facilities and short- term debt of the Company.
Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 65.60% of its paid-up capital and is responsible for the execution of acquisition and investment opportunities.
About Fairfax Financial Holdings Limited: Fairfax Financial Holdings Limited is a holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. Founded in 1985 by the present Chairman and Chief Executive Officer, Prem Watsa, the company is headquartered in Toronto, Canada. Its common shares are listed on the Toronto Stock Exchange under the symbol FFH and in U.S. dollars under the symbol FFH.U.
About Subsidiaries of Thomas Cook (India) Limited:
Sterling Holiday Resorts Limited, a wholly owned subsidiary of TCIL, is a leading Indian Leisure Hospitality company with 37 resorts across the country, providing a variety of offerings: Leisure holidays through FIT packages, Meetings & Conferences, Weddings, Reunions, Picnics and Holidays through Memberships.
SOTC Travel Limited, a wholly owned subsidiary of TCIL, is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel.
Travel Corporation (India) Limited (TCI), a wholly owned subsidiary of TCIL, is the leading Destination Management Company in India that offers tailor-made travel and related services to India, Nepal, Bhutan and Sri Lanka.
Thomas Cook India Group holds 51% stake in DEI Holdings Limited (DEI), one of the world’s leading imaging solutions and services providers.
About SOTC Travel: SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted millions of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.
Cookware Executes In-Content Advertising to Promote Its SAS Bottom Pressure Cookers
The four-week-long TV campaign was aired by top general entertainment channels: Zee TV & Star Plus.
5th April 2022, Mumbai: Vinod Cookware- India’s pioneer cookware brand and its mainline AOR Network Advertising, collaborated with the global leader in Digital Brand Integration, Whisper Media for a series of In-Content Advertisements (ICA) to be aired on Zee TV & Star Plus. The advertisements were digitally embedded as large visible outdoor facades across top-rated primetime shows on the two national TV channels. This swiftly highlighted the brand and its featured products to the relevant target audience.
Vinod Cookware opted for the first time for in-content brand visibility through tech-empowered creative solutions. This clutter-free, eye-catching approach helped them garner quantifiable results. The campaign emphasized the versatile and stylish intelligent cookware designs and the brand’s revolutionary SAS bottom pressure cookers. The ad films aired in three high-TRP programs with dedicated viewership. Anupamaa on Star Plus, Kumkum Bhagya, and Kundali Bhagya on Zee TV were chosen because of their enormous reach and large sets of devoted audiences.
Priya Jacob, President- Media, Network Advertising Pvt Ltd, said “This campaign is planned in such a way that it will reach the maximum number of consumers at an optimum frequency. We are hopeful that the campaign will strengthen Vinod Cookware’s brand equity further and will help in achieving their business objectives too.”
Commenting on the campaign, Mr. Sunil Agarwal, Director, Vinod Cookware, said, “Marketing is a race to seek people’s attention and as industry leaders, we are on a constant lookout to indulge in practices that bring us closer to our target audience. Bearing the same intent in mind, we decided to engage with our audience in the most effective manner with television being a key medium of focus. The creative solutions through Whisper Media enabled us to attract many eyeballs.”
About Vinod Cookware: Vinod Intelligent Cookware has been a leading producer of premium quality stainless steel cookware, co-founded by Rajeram Agarwal in 1962. It has an extensive range of 400+ products. From a local manufacturer of stainless-steel bowls and dishes, the brand went global in 1990 when it began exporting to the U.K, the U.S.A, Germany, and France among other countries. Vinod Cookware has been committed to upgrading to the latest technology and new-age materials that suit the Indian Kitchen.
This article was shared with Prittle Prattle News as a Press Release.
Must Read: Vinod Cookware
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