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Tech advice from a friend: This festive season, Xiaomi India

Xiaomi India, the country’s No.1 Smartphone and Smart TV brand, today kick-started its annual consumer-centric festive campaign – ‘Diwali with Mi – Tech Ka Shubh Muhurat’ in a fun, and quirky way.

Embracing the vision of “Make friends with users and be the coolest company in the users’ hearts”, the campaign has been strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

As a build-up to the campaign, Xiaomi India is encouraging consumers – ‘Don’t buy tech, yet!’ and wait for ‘Tech Ka Shubh Muhurat’ through a series of engaging videos, ATL, and BTL activations.

A true friend of consumers and fans across the country, Xiaomi India aims to help them get the best of tech products during this festive period.

Along with helping consumers make informed decisions, with this bold yet unique communication, the brand aims to strengthen its relationship with them.

The ‘Don’t Buy Tech Yet’ phase will culminate in the seventh edition of the ‘Diwali with Mi – Tech Ka Shubh Muhurat’ festive season campaign that enjoys immense love from consumers and fans across the country.

Conceptualized to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings.

It highlights Xiaomi India’s reciprocation of fans’ trust in the brand. The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign.

The offers will be hosted across channels – online partners, Mi.com, and retail stores across the country.

“This Diwali season we want to help our consumers in making an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for the ones looking to purchase gifts for family, friends, or for their consumption. Therefore, with ‘Don’t buy tech yet!’ we want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the ‘Diwali with Mi – Tech Ka Shubh Muhurat’ campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets – smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.”

Mr. Anuj Sharma, Chief Marketing Officer, Xiaomi India, said,

Xiaomi India has always believed in giving a platform to in-house talent and our true brand ambassadors to connect with consumers and fans.

Taking this campaign a notch higher will be Xiaomi employees through their self-created campaign-centric videos and posts. As ‘Diwali with Mi – Tech Ka Shubh Muhurat’ inches closer, users will also be able to connect via social media and engage with the message in unique ways.
Along with it, quirky digital films featuring their employees, and print advertisements across various publications will take this message ahead.
All the mediums will focus on conveying a unified message- <#DontBuyTechYet and wait for ‘Tech Ka Shubh Muhurat’>. The campaign will be amplified across digital, online, social, and print platforms.
Being a customer-centric brand, Xiaomi India will soon be going live with exciting price drops and sale offers on various products. Commemorating a lucky start to the festive season, Xiaomi India is all set to make this Diwali a memorable one.

About Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK).
Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency.
The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the second quarter of 2022.
The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 526.9 million smart devices connected to its platform as of June 30, 2022, excluding smartphones, tablets and laptops.
Xiaomi products are available in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking 266th, up 72 places compared to 2021.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
This article was shared with Prittle Prattle News as a Press Release.
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