Shoppers Stop has associated with the best of brands to launch exclusive styles for this festive season
Shoppers Stop, the biggest Omni-Channel retail company, has launched their current Diwali campaign, “Nayi Diwali Nayi Soch,” in collaboration with celebs Yami Gautam and Dhairya Karwa. Diwali is an emotional festival.
It’s that time of year when giving gifts to loved ones is also an opportunity to convey our feelings. The festival of lights is about more than just lighting things up; it is also about showing our affection for our loved ones by surprise them with thoughtful gifts.
The ‘Nayi Diwali Nayi Soch’ campaign by Shoppers Stop focuses on the progressive side of modern Indian families who are traditional in values yet progressive in approach.
These four short stories illustrate how, in today’s world, families develop by embracing liberal methods to connect with one another, with gifting at the heart of it all conversations.
Throughout these movie, there are several pleasant moments with loved ones.
At the end of the film, Shoppers Stop says, “Pal bhar mein naye ho jaate hai tyohaar, bas ek nayi soch ek sath,” implying that festivals can become refreshing and unique with forward-thinking.
“I am pleased to be a part of Shoppers Stop’s Diwali campaign, Nayi Diwali Nayi Soch. The concept truly resonates with me, as I love gifting and pampering my friends and family with thoughtful presents. I am sure, the campaign will strike a chord with everyone!”
Yami Gautam said,
‘Diwali is not only a festival of lights; it is also a time to celebrate and pamper your loved ones with thoughtful gifts. Our Nayi Diwali, Nayi Soch campaign highlights this aspect of the festival, in a progressive manner. It is in line with our brand positioning, targeted to families that are traditional in values and progressive in their outlook. Gifts go a long way in expressing love and care for the person. Shoppers Stop is a gifting destination, where you find gifts for all occasions! Additionally, ace celebrities, Yami Gautam and Dhairya Karwa light up the film with their presence.’
Ms. Shwetal Basu, Customer Care Associate and Chief Marketing and Communications Officer at Shoppers Stop says,
This festive season, Shoppers Stop has launched exclusive lines with various ethnic and western wear brands like W, Indya, ONLY, Vero, Zink London, Madame, Latin Quarters, Allen Solly, Levis, and Fab alley.
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