Shoppers Stop and G.O.A.T Brand Labs sign exclusive partnership as strong foundation

G.O.A.T Brand Labs, India’s leading house of D2C brands, and Shoppers Stop, the nation’s leading fashion and beauty destination, announced an exclusive partnership as a launchpad for success.

This collaboration will enable G.O.A.T Brand Labs’ direct-to-consumer lifestyle brands to leverage Shopper Stop’s powerful Pan India Omni-channel presence and its in-depth sector-specific expertise to assist young brands in scaling and growing at a faster pace.

It will also enable the two entities to draw upon each other’s strengths to effortlessly serve India’s growing and evolved customer base.

“This strategic partnership with G.O.A.T Brand Labs is in line with our brand purpose of fulfilling the lifestyle choices of our customers. G.O.A.T brands have a unique set of D2C brands that will appeal to a younger audience and help us, onboard new customers. This is a win-win for both the brands, and I look forward to this collaboration and how the synergies will positively work out.”

Mr. Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop Ltd. says,

“Even though G.O.A.T Band Labs acquires digitally native brands, our strategy has always been to adopt an omnichannel approach. And to do that, we have partnered with the best in the country, Shoppers Stop. Together, we have used customer insights and demand planning to decide the first cohort of stores to launch our brands in.”

Mr. Rishi Vasudev, CEO & Co-Founder of G.O.A.T Brand Labs says,

Shoppers Stop is a bridge to luxury brand that ensures an impeccable shopping experience every time. It houses over 500 brands that cater to the aspirations of the customer.

Shoppers Stop’s wide national footprint and effortless Omni-channel shopping experiences allow customers to access many brands from anywhere.

With a 30-year legacy and over 8 million loyal members, Shoppers Stop Ltd. continues to be the country’s go-to fashion and beauty destination.

G.O.A.T. Brand Labs, on the other hand, focuses on creating a platform for creativity for young D2C brands, offering them a strategic business outlook, seamless data insights, and deep expertise in brand building, digital marketing, and product development.

As part of this collaboration, lifestyle women’s brands such as The Label life and Abhisthi, will now be available at Shopper Stop stores and website, followed by trueBrowns and many more to follow.

About Shoppers Stop Limited:

Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (10 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.

Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences.

The brands diversified Omni channel offering spans over 500+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

About G.O.A.T Brand Labs:

Founded by Rishi Vasudev and Rameswar Mishra in May 2021, G.O.A.T Brand Labs is an aggregator of D2C brands. G.O.A.T works with differentiated & exciting digitally native brands in the Lifestyle space (fashion, home, nutrition, beauty, and personal care) to help them scale.
Apart from capital, they have strong operational capabilities and support growth by providing data-driven insights, supply chain expertise, financial planning and deep expertise in brand building, digital marketing and product development.
G.O.A.T works collaboratively with the brand founders and empowers them with the right resources to help grow their brands.
It’s vision is ‘Make Indian D2C stars world famous’ G.O.A.T believes in SEE; Speed, Empowerment and Exploration. The organization aspires to be a digital Unilever and hopes to have over 150 brands under its umbrella in the next five years.
G.O.A.T Brand Labs is targeting a turnover of a billion dollars in the next three years and two billion dollars in five years. A few recently acquired brands are The Label Life, Abhishti, Doggie Dabbas, Frangipani, Hipkoo, Leafy Tales, Neemli, NutriGlow, Pepe Jeans, Smart Shelter, Voylla, and trueBrowns.
They have many brands that are in the pipeline of being acquired. Tiger Global, Flipkart, Mayfield, Nordstar, and Better have all invested in G.O.A.T Brands Labs.
They aspire to be the most prominent brand house in the D2C industry by 2025. They also ensure a breakout success for 20 Indian D2C brands.
This article was shared with Prittle Prattle News as a Press Release.
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