Following the success of their premium innerwear line, One8 by Virat Kohli, Artimas Fashions (BSE: 539542 | NSE: LUXIND) developed a brand-new range of luxury innerwear for men – One8 Luxury.
With their new line of premium inner garments, the brand continues to focus their primary goal of bringing “Comfort to the Restless,” with 14 new styles.
Every One8 Innerwear item, including briefs, trunks, and vests, has proven to provide unsurpassed style, fit, and comfort.
“We have identified a desire from our clients for a luxury innerwear line because there is a market gap for fairly priced yet luxurious undergarments.” As a brand, we have always been motivated by our customers’ needs, and this new line of items from One8 will undoubtedly answer those needs. We sought to produce a collection that would be a game changer in the Indian sector.”Mr Nischal Puri, Managing Director of Artimas Fashions Pvt Ltd,
The Indian innerwear industry is expected to reach Rs 68,270 crore by 2024, after growing at a 13% annual rate over the previous ten years.
In response to modern customer demand for better products, technology and fabric have been merged to increase fit, hygiene, and comfort in innerwear.
The innerwear market is rapidly developing, and it is now considered a lifestyle product rather than a non-fashionable commodity.
When males became the focus of innerwear manufacturers, the paradigm shifted, and men are now making strategic purchasing decisions. Changing lifestyle preferences are increasingly having an impact on the intimate sector.
One8’s luxury collection is carefully produced in a contemporary style to provide wearers a fashionable appearance. The fitting lets you to move freely and comfortably.
The new line is constructed of quality combed cotton, modal, and spandex for a luxury feel and next-level comfort. Over the years, One8 has continually demonstrated great product innovation and market development.
The luxury line is being launched in over 1500 cities and towns across the country. The brand is available at 5000 retail outlets in India, with sales increasing by 30% per quarter.
To make luxury affordable to people, the price range starts at INR 369. The products will also be accessible on popular ecommerce platforms like Amazon, Flipkart, and Myntra.
About Artimas Fashions Private Limited:
Artimas Fashions Private Limited (AFPL), a Lux Industries subsidiary, makes innerwear and garments with an annual installed capacity of more than 3 million pieces.
AFPL, based in Kolkata, aspires to revitalise the men’s apparel and innerwear categories by providing brands that reflect their lifestyle. AFPL owns Actimaxx, an activewear brand, and has an exclusive licence for One8 innerwear.
About LUX INDUSTRIES LTD: