Leading western fashion brand MADAME is expecting a 30 to 35% increase in sales during the forthcoming Christmas season in a rising market following the 2-year Covid-induced slowdown, thanks to its goal to democratize fashion in India by taking it to Tier 2 and Tier 3 cities.
MADAME has built more than 20 stores in Tier 2 cities in the last year alone, allowing clients in these smaller communities to get the items they want in the least amount of time.
“Today, our strongest growth areas are Tier 2, and Tier 3 cities since customers’ ambitions in smaller locations are no different than those in larger cities,”
says MADAME Executive Director Akhil Duggar Jain.
MADAME has created a new line to cater to the burgeoning fashion consciousness in smaller cities such as Guwahati, which will be delivered through a specific distribution channel in the Eastern area.
MADAME has triggered plans to energize client demand across categories with various discounts and unique offers while simultaneously reinforcing the backend with additional inventory and efficient logistics.
In the run-up to the Durga Puja season in the eastern area of India, the company already sees an increase in order frequency of twice and thrice weekly.
MADAME’s apparel is available through numerous channels, including online through the brand’s official digital platform Glamly.com and other famous e-commerce websites such as Myntra, Amazon, and others, in keeping with their brand concept of bringing fashion to every corner of India.
MADAME is offered at over 150 physical shops and additional 700+ retail touchpoints around the country.
The brand philosophy of MADAME is to inspire young women to express their originality and character through wearable fashion.
At MADAME, personal expression via design is about more than simply apparel; it’s about giving young women in India confidence.
In line with this aim, MADAME is perceived by committed customers as a value-fashion company. MADAME’s wardrobe is up to date with the current trends while remaining affordable.
MADAME’s marketing efforts, such as “Season to Shine,” led by brand ambassador Tara Sutaria, have gained a lot of customer involvement and interest due to this explicit focus.
MADAME is a well-known name among western fashion lovers in India looking for an affordable and trustworthy western fashion brand.
MADAME was created in 1993 to meet the fashion needs of progressive and modern Indian women. It has a solid client base and provides high-quality, reasonably priced clothing for Indian customers.
Having started its first store in 2002, MADAME achieved over Rs 270 crores turnover in FY 2021-22.
About MADAME:
